Kent, known as the Garden of England for its abundance of orchards and hop gardens is a beautiful corner of England. Stunning beaches (some of Europe’s finest according to the Lonely Planet) complement historic castles, Kent is also home to one of the UK’s three Royal towns in Royal Tunbridge Wells and has an exciting variety of local cuisine all just a stone’s throw from London.
With a population of 1.6 million, Kent’s population has been consistently growing over the last 10 years and is predicted to grow by a whopping 22% in the next 20 years.
Notable towns in Kent include Canterbury its only city, county town Maidstone, Royal Tunbridge Wells, Dover our main ferry port to Europe, and Ashford.
Industry in Kent
The Kent economy contributes £39m GVA to the UK in 2016, with a growth of 3.3% on the prior year. The professional, scientific and technical industry accounts for the largest proportion of businesses in Kent, followed by the construction industry. In fact, Kent has a higher proportion of enterprises in the construction industry (15.8%) than is seen nationally (12%).
There is a trend towards smaller businesses in Kent, with a higher proportion of micro-businesses employing less than 10 people than elsewhere in the UK, making ideal for those marketers who enjoy working in an intimate environment or with start-ups.
Creative businesses have found a home in Kent, particularly centred around Royal Tunbridge Wells and Gravesham. The sector has grown rapidly since 2012 and is home to over 8,700 businesses.
Maidstone has the greatest concentration of businesses in the county, the construction industry, closely followed by the professional, scientific and technical industry is leading the charge. This provides real opportunities for Kent based marketers who enjoy the specific challenges of these sectors, whether B2B or B2C.
Notable businesses based in Kent include Saga whose HQ is based in Folkestone, P&O Ferries in Dover, and in Construction, the Gallagher Group in Maidstone, Laing O’Rourke, in Dartford and the Chartway Group.