Good Marketing Managers are worth their weight in gold. They come in many shapes and forms. They may be general Marketing Managers or specialist Digital Marketing Managers, CRM Managers or Creative leads.
Whether they lead a team or not, the experience and expertise in tactical implementation and strategy development is a key skill set for any business. They are an important asset, and mainly come to a business from a similar background of either B2B or B2C and often with experience in the same or similar industry.