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Start your marketing job hunt with flying colours

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Start your marketing job hunt with flying colours

Karen Lloyd Career, job search, candidate...

Have you decided that 2019 is your year for a change?  Time to perhaps take the next step up in your marketing career, challenge yourself in a new marketing role or simply need to reduce that commute for a better work life balance?

What ever your reasons for deciding to start your job hunt in the New Year, we thought we’d share our top tips for marketing job seekers.  We’ve been doing this for quite a few years now and think we’ve got a few practical tips that can really help marketers.

What do you really want?

Think carefully about what you want from this move in the long term.  If you want prospects of progression for your long term marketing career, then an SME might not be for you.  If you want to improve your work life balance, then a Trade Marketing or Category Marketing role with lots of travel will not suit you.  If you want to develop digitally with a business, then one undertaking a digital transformation might just be where you could stretch your skills or bring a fresh approach.  

What suits your personality?

Working for a brand that you’re passionate about and a business whose ethics you can embrace will provide so much more job satisfaction and improve your chances of staying with the business long term.  Think about what suits your personality without (if possible!) getting seduced by the glamour of a brand.  

Look for practical synergies

We strongly recommend you are practical when considering industries and brands and where you are placing your applications.  It’s not often you find someone going from B2B marketing in engineering into FMCG for example.  Look for the synergies with your own experience and background when applying for new roles.  This will vastly increase your chances of getting to the interview stage.

Make yourself visible

Never underestimate the value of networking, especially the more senior you get.  This extends from keeping in touch with old colleagues, to attending CIM networking sessions if you are a member, to extending your LinkedIn connections.  

LinkedIn is such a useful tool when job hunting, especially with the updated privacy options which allow you to stipulate what your exact position is.  Up to 86% of employers will check a candidate’s social media profile as part of the screening process and LinkedIn is the first stop.  The great news is that there are lots of things you can do to make an impact with your professional social profile as a marketer.  Check them out here. [link to social candidate blog]

Be prepared

With a bit of uncertainty hovering around the start of the year, you may find that you’re having to work that bit harder to find a suitable marketing job than you have in the past.  Don’t despair however, there is often a bit of a slowdown in the spring and then the market comes alive again in the summer and we do anticipate this happening in 2019.

Just be prepared to put in the work, tailor your CV to the role you’re applying for and stay in touch with those recruitment consultancies where you have strong relationships, so they are aware you are still in the market and looking for a new marketing job.