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What Managers Are Looking For In Their Next Marketing Hire

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What Managers Are Looking For In Their Next Marketing Hire

Karen Lloyd Career, candidate, job search...

A recent report from the REC cites 47% of employers as expecting their business to perform better in 2019 than last year; despite concerns over the challenging economic conditions expected.

Whilst employer confidence in the broader economy is a little shaky, only 9% expect their businesses to do worse than 2018, suggesting that businesses are making plans to counteract any potential negative impact.  The demand for labour remained consistent across 2018 Q4 and currently we have no reason to expect this to change in the first quarter of 2019. 

Chief Marketing Officers expect to see a 63% increase in their budgets in 2019, which we anticipate will help to maintain the relatively buoyant marketing jobs marketing for the start of the year.

So we thought we would review what hiring managers are looking for in their next marketing hire.

An influencer

63% of CMO’s expect to see an increase in marketing budgets in 2019.  However, with the economic uncertainty posed by Brexit and the risk of a no-deal situation, the ability justify your budget requirements to deliver on targets will be essential, as the level of scrutiny at senior level increases.

An analytical marketing brain

Data is becoming ever more important and accessible.  The ability to make decisions to optimise results based on hard data is no longer optional.  Test, learn and adapt is your new mantra.

Social media marketing skills

Not just correctly targeting your audiences through choices of channel selection and content strategies, but the tools such as Hootsuite or Sprout Social to analyse audience engagement and ROI are critical.

Advertising/re-marketing

An understanding and demonstrable success in implementing digital advertising campaigns across PPC, display ads, SEM with re-marketing strategies are increasingly in demand.

Attitude 

Don’t underestimate soft skills.  Your ability to engage and communicate with team members and other internal stakeholders is key.  Employers want Marketers who fit the company culture and who will become valued members of the team.

Background

The importance of sector specific background depends on the field you are considering.  FMCG, Financial Services, IT & Software are areas where this is critical for hiring managers as the business models and go to market strategies are very specific.  However, if you’ve been working in e-commerce for example, it doesn’t matter whether you’ve been selling apples or pineapples, the principles are transferrable.

If you are considering a move soon or are on the lookout for the next step in your career progression then take a look at our latest jobs or give us a call on 01737 457330.

https://www.cipd.co.uk/Images/labour-market-outlook_2018-autumn-2018_tcm18-50460.pdf
https://www.rec.uk.com/news-and-policy/press-releases/brexit-uncertainty-means-firms-cant-invest-with-confidence