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Brand Manager

  • Location

    Crawley, West Sussex

  • Sector:

    Marketing

  • Job type:

    Contract

  • Salary:

    £40000 - £45000 per annum

  • Job ref:

    JO0000000886_1598626343

  • Published:

    24 days ago

  • Duration:

    14 Months

  • Expiry date:

    27/09/2020

  • Start date:

    05/10/2020

  • Consultant:

    Annalie Graham

Brand Manager - Consumer Healthcare Brand
Full time / permanent

£40,000-£45,000 pa + bonus & benefits
Crawley - working from home initially



This is an exciting opportunity for a Brand Manager to join a successful global, B2C healthcare company based in Crawley.

Initial work will be based from home with regular team video updates. Once work is resumed as normal, the role will be based from the Crawley office with a degree of flexible working.

Working in a UK marketing team of 15 and liaising with global marketing teams, the role will be managing a B2C healthcare brand working with NPD and aligning wider, global marketing initiatives with UK brand marketing. Working alongside Brand Managers and the digital/marketing teams.

The role as UK Brand Manager

  • Execute objectives, strategies and tactics to ensure growth performance across all channels
  • Monitor and manage annual brand performance to achieve sales & profit targets
  • Analyse current sales results, trends and market needs to develop strategic marketing plans
  • Strategically develop promotional and activation plans, NPD launches and communications
  • Build and manage strong relationships internally and externally with suppliers
  • Manage launch calendar
  • Assess customer attitudes to current product range/new products and deliver action plans
  • Work with the Amazon team to optimise listing descriptions on Amazon
  • Monitor competitor activity, analysing pricing, packaging and trends
  • Attend industry trade shows and seminars to stay abreast of current market trends
  • Prepare and create marketing briefs for all brand communications including print ads, literature, social content, POS, NPD artwork etc for the design studio
  • Direct and oversee social media calendar and content alongside the Digital Brand Manager
  • Work with the Digital Brand Manager on website content, including all new product launches, creative videos etc
  • Manage the relationship for your brand with UK media and PR agencies
  • Work with UK sales team on support material, joint business plans and POS for high-street retail and online accounts

Skills & Experience

  • Previous experience in Brand, Category or NPD, ideally in a B2C healthcare brand or B2C sector
  • Exposure to the full marketing mix
  • Proven ability to develop brand and marketing strategies and effectively communicate recommendations to senior management
  • Strong copywriting skills and an excellent communicator
  • Ability to manage multiple projects and deliver to multiple deadlines
  • Highly creative with ability to think outside the box
  • Strong analytical skills and comfortable working with numbers, metrics and spreadsheets
  • Excellent communication and interpersonal skills
  • Fluent English and strong presentation skills
  • Ability to work autonomously as well as part of a team

Our client has appointed Armstrong Lloyd to manage the applicant response for this vacancy. Due to the high volume of applications received we regret that we are not able to respond to all applications. If you have not heard from us within 3 weeks of your application, we regret that you have not been successful on this occasion.