W1siziisimnvbxbpbgvkx3rozw1lx2fzc2v0cy9hcm1zdhjvbmctbgxvewqvanbnl2jhbm5lci1kzwzhdwx0lmpwzyjdxq

Content Writer

  • Location

    Waterlooville, Hampshire

  • Sector:

    Creative, Communications

  • Job type:

    Contract

  • Salary:

    £30,000 - £40,000

  • Contact:

    Melanie Hosegood

  • Contact email:

    melanie@armstronglloyd.co.uk

  • Job ref:

    JO0000000550

  • Published:

    4 months ago

  • Expiry date:

    2018-07-13

  • Consultant:

    #

My client is a luxury high profile home interior brand, is in an exciting period of change with a new customer focused direction. As the Content Writer you will be responsible for developing a new tone of voice. This will require a review and renovation of all existing copy across all existing marketing channels to bring it up to date and in line with the new brand and communications strategy.

Responsibilities

  • Understand the customer segments to ensure our content is tailored appropriately
  • Review all current communications and marketing material 
  • Articulate and lead the transformation of the new Creative
  • Lead the development of a new comms strategy including brand guidelines, TV ads, full photoshoots and complete range of marketing collateral
  • Create an advanced plan of creative themes and campaigns that can be planned in and used across all marketing channels
  • Manage the creative budget and the creative agencies to help deliver objectives
  • Deliver a suite of photography that is appropriate for the target audience
  • Define the brand experience at every stage in the customer journey from awareness, purchase and renewal through to cancellation
  • Work closely with other teams to ensure the brand messaging is delivered across each touchpoint in the customer journey. 

Experience and Skills Required

  • Proven experience of developing brand strategy and creating a communications strategies 
  • Lead generation business and/or Direct response marketing experience preferred
  • Digital Creative experience
  • Managing photography shoots
  • Managing multiple agencies
  • Strong leadership skills, ability to inspire teams, and individuals
  • Strong advocate of customers