Are you someone that cares about data and how to use it effectively to generate positive results from Direct Marketing? This key role within a well-established and respected Travel Company could be for you. My client has a vacancy for a CRM Executive and Data Analyst responsible for management and maintenance of the CRM system. Working in smart open plan offices in a town location, with good commuter links and an attractive package.

Duties will include:

Agree with Direct Marketing team data requirements to support campaigns and promotions. Consider business objectives when extracting data for them and the wider business including 3rd parties.
Carry out data testing and provide reports on various campaigns to establish effectiveness and identify cross selling opportunities.
Management of Dotmailer via CRM API including data field and processes within Dotmailer itself.
Continually look to update and improve the data and effectiveness of the CRM.
Build dashboards and report in a user-friendly way across the business.
Manage collection of consistent and accurate data across all customer touch points.
Be the CRM guru providing guidance to all areas and ensuring GDPR compliance.

Skills and experience required:

Demonstrable experience in management of CRM systems (ideally workbooks or similar).
Expert in data analysis, segmentation and data management.
Experience of Direct Marketing and Email campaigns.
Full understanding of GDPR regulations.
Advanced experience with database software, SQL, google analytics and expert user of Excel and reporting.
Strong interpersonal skills and able to engage at all stakeholder levels.
Ability to work at a fast pace and prioritise based on commercial requirements when needed.

Armstrong Lloyd is a marketing specialist recruitment services provider. Due to the high volume of applications received, we are not able to respond to each individual applicant, regrettably only those selected will be contacted.