CRM Executive & Data Analyst

  • Location

    Wallington, Surrey

  • Sector:

    Data / Insights

  • Job type:


  • Salary:

    £38000 - £40000 per annum

  • Contact:

    Tracey Freeman

  • Contact email:


  • Job ref:


  • Published:

    about 2 years ago

  • Expiry date:


  • Start date:


Are you someone that cares about data and how to use it effectively to generate positive results from Direct Marketing?  This key role within a well-established and respected Travel Company could be for you.  My client has a vacancy for a CRM Executive and Data Analyst responsible for management and maintenance of the CRM system. Working in smart open plan offices in a town location, with good commuter links and an attractive package.

Duties will include:

  • Agree with Direct Marketing team data requirements to support campaigns and promotions. Consider business objectives when extracting data for them and the wider business including 3rd parties.
  • Carry out data testing and provide reports on various campaigns to establish effectiveness and identify cross selling opportunities.
  • Management of Dotmailer via CRM API including data field and processes within Dotmailer itself.
  • Continually look to update and improve the data and effectiveness of the CRM.
  • Build dashboards and report in a user-friendly way across the business.
  • Manage collection of consistent and accurate data across all customer touch points.
  • Be the CRM guru providing guidance to all areas and ensuring GDPR compliance.

Skills and experience required:

  • Demonstrable experience in management of CRM systems (ideally workbooks or similar).
  • Expert in data analysis, segmentation and data management.
  • Experience of Direct Marketing and Email campaigns.
  • Full understanding of GDPR regulations.
  • Advanced experience with database software, SQL, google analytics and expert user of Excel and reporting.
  • Strong interpersonal skills and able to engage at all stakeholder levels.
  • Ability to work at a fast pace and prioritise based on commercial requirements when needed.

Armstrong Lloyd is a marketing specialist recruitment services provider. Due to the high volume of applications received, we are not able to respond to each individual applicant, regrettably only those selected will be contacted.