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Direct Marketing Manager - Conferences

  • Location

    East Grinstead, West Sussex

  • Sector:

    Marketing

  • Job type:

    Permanent

  • Salary:

    £35000.00 - £40000.00 per annum

  • Contact:

    Tracey Freeman

  • Contact email:

    tracey@armstronglloyd.co.uk

  • Job ref:

    JO0000000745_1563438450

  • Published:

    2 months ago

  • Expiry date:

    2019-08-17

  • Start date:

    ASAP

  • Consultant:

    #

My client is an award-winning Independent media group with a focus on Utilities who have created an exciting new position within their conference team for a Direct Marketing Manager. Working for a Company that invests in its people, products and technology this is a great time to join their dynamic business. Offering a competitive salary and OTE bonus and great package for the right candidate taking the lead on marketing their portfolio of conferences.

Key Skills/Tasks:

  • Reporting to the Conference Director and directly managing a Marketing Executive, you will be pivotal in the development and delivery of a conference marketing strategy to drive footfall to multiple events via all channels.
  • Sourcing new data to build and refine the Company database through research. Using information to effectively segment lists for campaigns and use detailed analysis throughout to identify impact.
  • Build your knowledge and network of the industry sector via competitor events, internet and telephone-based research.
  • Identify new opportunities and develop existing opportunities.
  • Identify and negotiate new 3rd party partnerships.
  • Work closely with the marketing team to deliver supporting collateral and copy and provide effective leads to the sales team.

Ideal candidate profile:

  • Demonstrable event direct marketing experience within a B2B environment.
  • Data driven - experience in utilising data to support campaigns and analysing results from various sources including email, website and post events.
  • Strong interpersonal and communication skills as will be part customer facing.
  • Line management experience.
  • Strong copy-writing skills with high attention to detail. Someone process driven and confident using a variety of digital channels.
  • Able to work under pressure to meet deadlines.
  • Adaptable - open to varied tasks and projects.

Armstrong Lloyd is a marketing specialist recruitment services provider. Due to the high volume of applications received, although we endeavour to, we are not always able to respond to each individual applicant directly.