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Global Head of CRM

  • Location

    Surbiton, Surrey

  • Sector:

    Marketing, Digital Marketing, Data / Insights

  • Job type:

    Permanent

  • Salary:

    £70000 - £75000 per annum + Plus bonus

  • Job ref:

    JO0000000804_1573828106

  • Published:

    21 days ago

  • Expiry date:

    15/12/2019

  • Start date:

    ASAP

  • Consultant:

    Tracey Freeman

If you are a CRM and Customer Marketing expert looking to join an award-winning travel Group at an exciting time of growth this could be your role. This new Global Head of CRM position has been created to drive and implement a single customer view Marketing strategy. Requiring experience in automated and triggered 121 marketing activity across direct mail, email and brochures. This is a great opportunity to be part of a Centre of Excellence across the business. This role is in high demand and therefore a quick application is encouraged.

Key responsibilities

  • Lead transformation from manual mass campaign-based marketing activity to targeted individual, triggered and automated activity based on data and insight.
  • Project manage the delivery of the single customer view.
  • Work with the wider marketing team to produce communication that supports the strategy for retention and customers within the loyalty scheme.
  • Lead and develop a small team of email and direct mail specialists that is expected to grow.

Kills and experience required

  • Extensive CRM systems experience and Customer direct Marketing.
  • Experience with loyalty scheme communications.
  • Passionate about data and insight to support strategy decisions.
  • Great stakeholder engagement and able to drive change through effective delivery and understanding.
  • A positive attitude with energy and enthusiasm and encouragement to grow an effective team to deliver results.
  • A passion for travel always helps.

Armstrong Lloyd is a marketing specialist recruitment services provider. Due to the high volume of applications received, we are not able to respond to each individual applicant, regrettably only those selected will be contacted.