My client is a luxury high profile home interior brand, is in an exciting period of change with a new customer focused direction. As the Head of Brand & Communications you will be responsible for the delivery of a new brand and communications strategy and help shape the overall creative direction for the business. This will require a review and renovation of the current marketing communications.

Responsibilities

Understand the customer segments to ensure our content is tailored appropriately
Review all current communications and marketing material
Articulate and lead the transformation of the new Creative
Lead the development of a new comms strategy including brand guidelines, TV ads, full photoshoots and complete range of marketing collateral
Create an advanced plan of creative themes and campaigns that can be planned in and used across all marketing channels
Manage the creative budget and the creative agencies to help deliver objectives
Deliver a suite of photography that is appropriate for the target audience
Define the brand experience at every stage in the customer journey from awareness, purchase and renewal through to cancellation
Work closely with other teams to ensure the brand messaging is delivered across each touchpoint in the customer journey.

Experience and Skills Required

Proven experience of developing brand strategy and creating a communications strategies
Lead generation business and/or Direct response marketing experience preferred
Digital Creative experience
Managing photography shoots
Managing multiple agencies
Strong leadership skills, ability to inspire teams, and individuals
Strong advocate of customers