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Head of Digital Marketing

  • Location

    Watford, Hertfordshire

  • Sector:

    Digital Marketing

  • Job type:

    Permanent

  • Salary:

    £60000 - £80000 per annum + Bonus

  • Contact:

    Jessica Wadmore

  • Contact email:

    jessica@armstronglloyd.co.uk

  • Job ref:

    JO0000000754_1563207150

  • Published:

    about 1 month ago

  • Expiry date:

    2019-08-14

  • Start date:

    15/07/2019

  • Consultant:

    #

We are currently recruiting for an award winning, international, fast growth tech company.

They are looking for a Head of Digital Marketing who will report directly to the CMO. Ideally you should have in-depth marketing experience and a passion for digital technologies with the ability to extrapolate insights and report on ROI from all marketing activity.

Key responsibilities:

  • To Identify market trends and insights, and optimize spend and performance based on the insights
  • Define KPI's and implement enterprise level measurement, analytics, benchmarking, and reporting methods to gauge success
  • Plan and oversee execution of all activities pertaining to website, SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Attract, develop and retain a talented team of digital marketing experts
  • To develop the global vision and strategy for the companies digital marketing
  • Ensure that the data strategy meets the highest level of data hygiene and is GDPR compliant
  • Develop Salesforce reports and dashboards to extrapolate data insights and report out on ROI
  • Work closely with the Field Marketing team


Key requirements:

  • BSc/MSc degree or CIM graduate in marketing or equivalent experience
  • Solid knowledge of website analytics tools, Salesforce and Pardot or similar automation systems
  • Experience in HTML, CSS, A/B testing, and multivariate experiments is desirable
  • Ideally 5 years plus work experience in digital marketing and lead generation
  • Would suit someone from the Tech industry
  • Great organizational skills and ability to prioritise tasks effectively
  • Ability to thrive in a fast-paced environmen
  • Experience leading and managing websites, SEO/SEM, marketing database, email and social media


Armstrong Lloyd is a marketing specialist recruitment services provider. Due to the high volume of applications received, we are not able to respond to each individual applicant, regrettably only those selected will be contacted.