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Head of Marketing

  • Location

    London

  • Sector:

    Marketing

  • Job type:

    Permanent

  • Salary:

    £58,000 - £64,0000 p.a.

  • Contact:

    Annalie Graham

  • Contact email:

    annalie@armstronglloyd.co.uk

  • Job ref:

    JO0000000275

  • Published:

    10 months ago

  • Expiry date:

    2020-01-23

  • Consultant:

    #

My client is a renowned service driven organisation who is looking for the successful candidate to lead the development and delivery of the marketing strategy and online customer experience.  They are currently undergoing a 3 year digital transformation programme and have set ambitious targets for continued growth and the development of their customer offering. 

They are now seeking a commercial leader to take a major role in their strategic growth & digital transformation programme. This is a fantastic opportunity for a  candidate with proven leadership skills, a digital vision combined with a traditional marketing background. 

Reporting into the board and playing a key part of the senior management team this an exciting opportunity to shape and lead the existing team into a new era for the business.   

The Role  

  • Responsible for developing and delivering the digital marketing strategy in support of business plan objectives. 
  • Work with internal stakeholders to develop and deliver segmented campaigns that maximise the levels of acquisition, migration and retention of members. 
  • Ensure that multi-channel marketing campaigns provide integrated user journeys and are fully optimised for campaign conversion
  • Use digital analytics and other modelling tools to drive strategy, business reporting and to determine ROI
  • Lead the strategy and management of brand, service and demand-led engagement through email and social media channels across the business with key audiences
  • Ensure all members of the Marketing Team have clearly defined objectives, targets and personal development programmes 

Ideal Individual 

  • Substantial experience of leading a digital marketing function and ideally a digital transformation programme including developing web, mobile, email and social media channel engagement 
  • Successful experience of leading on the development and delivery of propositions and campaigns for growth and retention
  • Demonstrable of managing a team and developing individuals with the team
  • Ideally from a B2B service background or membership lead organisation (not essential if you have proven experience of improvement and transformation) 
  • Complex stakeholder management 
  • Passion to inspire, gravitas to influence