£55000.00 - £65000.00 per annum + Generous Bonus
5 months ago
Our client is a privately-owned UK based, established reputable tech company who are experiencing consistent growth. They are looking for a Head of Marketing to oversee the small marketing team and continue with lead generation and demand generation activities. This is a fantastic opportunity both tactical and strategic with the scope to add value and have a direct impact on growth. There is a strong focus on developing the messaging and brand proposition of their products as a key project on joining the business.
Develop marketing strategy on targeting SME to Mid-tier B2B customers directly.
Continuing the developing brand proposition, thought leadership and content communication strategy
Build maintain and execute 90-day marketing plans.
Coach and mentor small marketing team who cover the daily operations of Demand and Lead Gen activities.
Manage external suppliers, including designer, web agencies, PR agency.
Measure and report on marketing effectiveness through agreed KPIs and performance metrics
Drive co-operative marketing programmes with one strongly aligned partner
Extensive demonstrable experience in a marketing function within SaaS/PaaS space ideally targeting B2B SME to Mid-tier
Enthusiastic and self-motivated with a hands-on approach.
Track record of successful marketing communications across lead and demand gen programmes
Strong business acumen with ability to contribute to thought leadership.
Passion for continuous improvement
Great presentation and interpersonal skills, creative and analytical mind-set.
Why Join this business ?
·This UK privately owned company where the decision making layers are very small, so you can have a direct voice to board and have a strong influence over all aspects marketing.
·They have consistently grown over last few years with the marketing budget increasing by 30% in 2019/2020.
·Generous Annual bonus and benefits.
·Company has a sociable, vibrant, fun culture
·Very close to train station
Armstrong Lloyd is a specialist Marketing recruitment company. Our client has appointed Armstrong Lloyd to manage this vacancy. Due to the high volume of applications received we regret that we are not able to respond to all applications. If you have not heard from us within 3 weeks of your application, we regret that you have not been successful on this occasion.