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Membership Director

  • Location

    London

  • Sector:

    Marketing

  • Job type:

    Permanent

  • Salary:

    £70,000 - £90,000 p.a.

  • Contact:

    Karen Lloyd

  • Contact email:

    karen@armstronglloyd.co.uk

  • Job ref:

    JO0000000236

  • Published:

    8 months ago

  • Expiry date:

    2020-02-23

  • Consultant:

    #

My client renown prestigious service driven organisation has set ambitious targets for continued growth and the development their customer offering. They are now seeking a commercial leader (probably from a Marketing lead background) to take a major role in their strategic growth programme. This is a fantastic opportunity for a goal-oriented commercially-minded candidate with proven leadership skills and a collaborative working style. 

Reporting into the board and playing a key part of the senior management team this an exciting opportunity to shape and lead the existing team into a new era for the business.   
 

The Role  

  • Refining and developing B2B service product proposition, optimising existing products and providing creative and strategic input into new product development,
  • Transform and improve existing customer marketing acquisition, retention and engagement 
  • Part of the project team to design and deploy new integrated marketing, acquisition and early-life member retention processes, and to leverage new CRM and web platforms.
  • From a marketing perspective, creating a holistic customer service strategy across social media, web platforms, telephone and digital communication channels to ensure that we reflect the communication habits of customer. 
  • Work collectively with other teams 

Ideal Individual 

  • Experience of successfully leading and executing the transformation and improvement of customer marketing retention and acquisition strategy 
  • Experience of partnering sales and IT teams to deliver complex integrated projects
  • Demonstrable of managing a team and developing individuals with the team
  • Ideally from a B2B service background or membership lead organisation (not essential if you have proven experience of improvement and transformation) 
  • Complex stakeholder management 
  • Passion to inspire, gravitas to influence