W1siziisimnvbxbpbgvkx3rozw1lx2fzc2v0cy9hcm1zdhjvbmctbgxvewqvanbnl2jhbm5lci1kzwzhdwx0lmpwzyjdxq

Retention Marketing Manager

  • Location

    South West London, London

  • Sector:

    Marketing

  • Job type:

    Permanent

  • Salary:

    £35,000 - £37,000

  • Contact:

    Karen Lloyd

  • Contact email:

    karen@armstronglloyd.co.uk

  • Job ref:

    JO0000000551

  • Published:

    6 months ago

  • Expiry date:

    2018-07-13

  • Consultant:

    #

My client is a specialised travel organisation, going through an exciting growth period. This is fantastic opportunity for a project driven, strategically focused Retention Marketing Manager to join the team . Key aspect to the role is developing a Loyalty program for existing customers handling all the aspects from commercial to CRM management. This company has a great culture very friendly, sociable and they empower their employees. 

Duties Include:

  • Planning, Delivery & Performance across your channels, 
  • Ensuring that ROI is always measured & maximised.
  • Developing the customer contact plan (inc elements of Lead Management)
  • Developing the Loyalty scheme strategy & plan
  • Drive brochure and direct mail distribution strategy (volume/format/budget/targeting), ensure targeting and that audience are correctly identified. 
  • Stakeholder engagement with other teams such as sales, In- house creative and external agencies

Ideal person 

  • Will have experience of segmenting and targeting using a CRM 
  • Ideally worked with brochures or direct mail 
  • Demonstrable experience within loyalty or retention campaigns. 
  • Excited about constantly testing new formats and learning from results.
     

Why work for this company ?

  • Really exciting travel product that most people will find highly desirable, but the company has a great culture. Lots of great travel perks. 
  • Very close to Balham station (one stop from Clapham Junction)