UK Brand Manager - B2C

  • Location

    Crawley, West Sussex

  • Sector:


  • Job type:


  • Salary:

    £35000.00 - £40000.00 per annum + + benefits

  • Contact:

    Debbie Stivala

  • Contact email:


  • Job ref:


  • Published:

    about 1 year ago

  • Duration:


  • Expiry date:


  • Start date:


Brand Manager - UK Beauty Brand
Full time / permanent
£40,000 pa + bonus
Crawley, Manor Royal

This is an exciting opportunity for a Brand Manager or Assistant Brand Manager seeking progression to join a succssful global, B2C company.

Working in a UK marketing team of 15 and liaising with global marketing teams, the role will be managing a B2C brand and involved with NPD aligning wider, global marketing initiatives with UK brand marketing.

Working alongside three Brand Managers and the digital/marketing teams, you will report to a Senior Brand Manager and the Marketing Director.

The role as UK Brand Manager

  • Execute objectives, strategies and tactics to ensure growth performance across all channels
  • Monitor and manage annual brand performance to achieve sales & profit targets
  • Analyse current sales results, trends and market needs to develop strategic marketing plans
  • Strategically develop promotional and activation plans, NPD launches and communications
  • Build and manage strong relationships internally and externally with suppliers
  • Manage launch calendar
  • Assess customer attitudes to current product range/new products and deliver action plans
  • Work with the Amazon team to optimise listing descriptions on Amazon
  • Monitor competitor activity, analysing pricing, packaging and trends
  • Attend industry trade shows and seminars to stay abreast of current market trends
  • Prepare and create marketing briefs for all brand communications including print ads, literature, social content, POS, NPD artwork etc for the design studio
  • Direct and oversee social media calendar and content alongside the Digital Brand Manager
  • Work with the Digital Brand Manager on website content, including all new product launches, creative videos etc
  • Manage the relationship for your brand with UK media and PR agencies
  • Work with UK sales team on support material, joint business plans and POS for high-street retail and online accounts

Skills & Experience

  • Previous experience in Brand, Category or NPD
  • B2C marketing/brand
  • Exposure to the full marketing mix
  • Proven ability to develop brand and marketing strategies and effectively communicate recommendations to senior management
  • Strong copywriting skills and an excellent communicator
  • Ability to manage multiple projects and deliver to multiple deadlines
  • Highly creative with ability to think outside the box
  • Strong analytical skills and comfortable working with numbers, metrics and spreadsheets
  • Excellent communication and interpersonal skills
  • Fluent English and strong presentation skills
  • Ability to work autonomously as well as part of a team

Armstrong Lloyd specialises in marketing recruitment. We pride ourselves on candidate partnership, however often due to high volume applications we are unable to reply to all candidates at application stage. If you don't hear from us within 2 weeks of application, you have not been successful on this occasion.