Welcome to Spotlight on B2B Tech Marketing, where we shine a light on the dynamic world of marketing within the tech industry!

I'm your host, Karen, a seasoned recruiter, business owner and marketer with a passion for all things tech.

After years of witnessing the transformative power of marketing first hand, I'm thrilled to announce the launch of our new podcast, Spotlight on B2B Tech Marketing.

Our podcast mission?

To delve deep into the realm of B2B tech marketing, uncovering the strategies, insights, and success stories that drive innovation and growth in this fast-paced arena.

Join me as we embark on a journey through the ever-evolving landscape of B2B tech marketing, featuring engaging interviews with industry leaders and C-suite decision-makers. From discussing growth strategies to exploring cutting-edge marketing frameworks, we'll leave no stone unturned in our quest to understand the pivotal role of marketing in today's tech-driven world.

EPISODE OUTLINE & HIGHLIGHTS

• [00:00] Introduction

• [02:53] Karen's Unique Perspective

• [05:02] Inspiration for the Podcast

• [06:43] Guests and Topics

• [07:34] Release Date

OUR HOST

Karen is the founder and Director of Armstrong Lloyd. She leads a very special team that partners with businesses and empowers them to build industry-leading marketing teams for some of the most exciting B2B technology brands - from small agile and disruptive start-ups to global giants providing a wealth of product and service offerings.