Brand Manager - Beauty Category - Permanent

  • Location

    Crawley, West Sussex

  • Sector:


  • Job type:


  • Salary:

    £40000 - £45000 per annum + Bonus & Benefits

  • Contact:

    Debbie Stivala

  • Contact email:


  • Job ref:


  • Published:

    over 1 year ago

  • Duration:


  • Expiry date:


  • Start date:


Brand Manager - Beauty Category
Permanent, full-time
Crawley, West Sussex RH10
Salary c. £40,000 pa + bonus & benefits - negotiable dependent on experience level

The company
This is an exciting opportunity to join a leading B2C global company that is producing revolutionary products in beauty and wellness. With recognised brands sold online and in top retailers, you will be managing a top beauty line.

This is a fairly small marketing and brand team therefore you will have a high level of visibility and autonomy allowing you the freedom to do great things with your beauty brand!

The role as Brand Manager

  • Execute objectives, strategies and tactics to ensure growth performance across all channels
  • Monitor and manage annual brand performance to achieve sales & profit targets
  • Analyse current sales results, trends and market needs to develop strategic marketing plans
  • Strategically develop promotional and activation plans, NPD launches and communications
  • Build and manage strong relationships internally and externally with suppliers, agencies and key stakeholders.
  • Manage launch calendar: briefing, design, copy, artwork, sampling, forecasts, pricing, sales
  • Assess customer attitudes to current product range/new products and deliver action plans
  • Work with the Amazon team to optimise sales on Amazon
  • Monitor competitor activity, analysing pricing, packaging and trends
  • Attend industry trade shows and seminars to stay abreast of current market trends
  • Prepare and create marketing briefs for all brand communications including print ads, literature, social content, POS, NPD artwork etc for the design studio
  • Direct and oversee social media calendar and content alongside the Digital Brand Manager
  • Work with the Digital Brand Manager on website content, including all new product launches, creative videos etc
  • Manage the relationship with UK media and PR agencies for your brand
  • Work with UK sales team on support material, joint business plans and POS for high-street retail and online accounts

Skills & Experience

  • Experienced marketing / brand / category professional with relevant degree
  • Experience of working within a branded role, preferable within a beauty category
  • Exposure to the full marketing mix, preferably with online, print and TV
  • Knowledge and understanding of the UK consumer market
  • Proven ability to develop brand and marketing strategies and effectively communicate recommendations to senior management
  • Experience in new product development
  • Strong copywriting skills and an excellent communicator
  • Ability to manage multiple projects and deliver to multiple deadlines
  • Highly creative with ability to think outside the box
  • Strong analytical skills and comfortable working with numbers, metrics and spreadsheets
  • Excellent communication and interpersonal skills
  • Excellent command of the English language and presentation skills
  • Ability to work autonomously as well as part of a team

Armstrong Lloyd specialises in marketing recruitment. We pride ourselves on candidate partnership, however often due to high volume applications we are unable to reply to all candidates at application stage. If you don't hear from us within 2 weeks of application, you have not been successful on this occasion.