DISCOVER MARKET LEADING SALES TALENT
BUILD HIGH PERFORMING MARKETING TEAMS
Sector: Marketing
Location: Permanent
Type: Basingstoke, Hampshire
Salary: £50,000 - 60,000 p.a
Practical advice for B2B marketing directors and senior marketing leaders on crafting a CV that demonstrates strategic impact, handles the complexities of a senior career, and stands out in a competitive market.
Advice for B2B marketing leaders on how to approach a job search strategically. From defining your narrative to sector fit and building the right relationships.
ABM teams often fail not because the strategy is wrong but because measurement is missing. Move beyond outdated MQLs and see how feedback loops can turn engagement into pipeline and real growth.
How to break down silos between sales, marketing and product by building segment-focused teams aligned to the same market, metrics and goals. From implementing real segmentation to hiring for curiosity in technical B2B environments, this episode is essential listening for marketing leaders in engineering-led businesses.
Learn practical strategies for rebranding with limited budgets, competing against better-funded competitors, restructuring marketing teams, and maintaining team morale through organisational change. Essential listening for CMOs, marketing leaders, and anyone managing marketing functions in challenging market conditions.
Choosing between product-led growth and sales-led strategies? Learn which growth model suits your business, why PLG-to-sales transitions are easier, key metrics for each approach, and the three critical questions every CEO should ask.
Your title says one thing. Your experience says another. If you're a senior B2B marketer being filtered out of roles you're more than qualified for, it's time to change how you present yourself.