DISCOVER MARKET LEADING SALES TALENT
BUILD HIGH PERFORMING MARKETING TEAMS
Sector: Marketing
Location: FTC
Type: Plymouth
Salary: £45,000 - 50,000 p.a
Sector: Marketing
Location: Permanent
Type: Basingstoke, Hampshire
Salary: £50,000 - 60,000 p.a
Discover why strategic marketing leadership remains irreplaceable despite AI advances and how to balance automation with human insight.
Leaving a difficult environment is hard enough. Talking about it calmly in a senior B2B marketing interview is a different challenge altogether. Here's how to handle it well.
Your CV, cover letter and interview work just like a marketing funnel - each stage has a different job to do. Here's how to get the sequencing right at Director, VP and CMO level.
In this episode we explore why social media is one of the most underutilised commercial drivers in B2B, and what it actually takes to make it work.
What happens when you hire your first true marketing leader? In this episode, we speak with Joe Walker and Victoria Wilson of Panorama Antennas about transforming a fragmented, sales-driven marketing function into a strategic growth engine - and the lessons learned along the way
How to break down silos between sales, marketing and product by building segment-focused teams aligned to the same market, metrics and goals. From implementing real segmentation to hiring for curiosity in technical B2B environments, this episode is essential listening for marketing leaders in engineering-led businesses.
Many B2B teams still work in silos, creating misalignment and marketing that misses what customers actually care about. When structure follows strategy, teams gain clearer market insight, speak the customer’s language and deliver stronger commercial results.