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Karen Lloyd joins the Blame It on Marketing podcast to unpack revenue attribution, CRM access, and why sales-marketing trust is a founder-level problem.
A fractional CIO on why most B2B marketing fails his 'so what' test, and what actually earns attention from a technical, sceptical buyer.
Every technology company is chasing the same handful of senior decision makers, and their inboxes are full. Serena Walker explains how peer-to-peer engagement, not louder outreach, is what actually gets through, and how to turn your own C-suite into a genuine part of the sales process.
Sales built the pipeline, marketing made it scalable. Steve Rudd and Nikki Stenson on turning one salesperson's network into a repeatable growth engine.
Why sales and marketing misalignment is usually structural, not personal, and what actually fixes it in B2B organisations.