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Thinking about leaving your sales role? Here's how to tell if it's frustration, a values mismatch, or genuinely time to go.
Sector experience isn't the real hiring test. Here's why "can you solve our problem?" matters more when hiring senior marketing leaders.
Every technology company is chasing the same handful of senior decision makers, and their inboxes are full. Serena Walker explains how peer-to-peer engagement, not louder outreach, is what actually gets through, and how to turn your own C-suite into a genuine part of the sales process.
Sales built the pipeline, marketing made it scalable. Steve Rudd and Nikki Stenson on turning one salesperson's network into a repeatable growth engine.
Fractional CMOs Emma Davies & Ruta Sudmantaite on why B2B marketing needs honesty over hacks, real data, and long-term thinking over quick wins.
Karen Lloyd joins the Blame It on Marketing podcast to unpack revenue attribution, CRM access, and why sales-marketing trust is a founder-level problem.