DISCOVER MARKET LEADING SALES TALENT
BUILD HIGH PERFORMING MARKETING TEAMS
Hired a great Sales Director, then watched things unravel? Here are three common founder mistakes that undermine senior sales hires from day one.
Worried a move out of people management looks like a step back? In B2B marketing, the opposite may be true. Here's why.
Why strong sales candidates delay a move even when opportunity knocks. We unpack golden handcuffs, retention schemes, and what actually persuades senior salespeople to change jobs.
Fractional CMOs Emma Davies & Ruta Sudmantaite on why B2B marketing needs honesty over hacks, real data, and long-term thinking over quick wins.
Patrick Pordage and Steve Bell reveal how ego-free sales and marketing collaboration helped CMR Surgical disrupt a monopoly and build a challenger brand.
How an EMEA sales pipeline went from near zero to a record year. Nick Jones and Max Childs, former Managing Director and Marketing Lead of Lucidworks discuss their journey of how fixing the disconnect between sales and marketing helped to deliver 250% growth in a single year.
Why producing more content with AI isn't a B2B marketing strategy, and how the best marketers are using AI to rebuild marketing as a commercial function instead.