DISCOVER MARKET LEADING SALES TALENT
BUILD HIGH PERFORMING MARKETING TEAMS
Why strong sales candidates delay a move even when opportunity knocks. We unpack golden handcuffs, retention schemes, and what actually persuades senior salespeople to change jobs.
Why B2B AI products stall at pilot stage, and why the cause is rarely the technology. A strategic look at translation, trust, and AI discovery.
Why B2B leaders can't wait for certainty before transforming with AI, and what human-first change leadership actually requires.
How an EMEA sales pipeline went from near zero to a record year. Nick Jones and Max Childs, former Managing Director and Marketing Lead of Lucidworks discuss their journey of how fixing the disconnect between sales and marketing helped to deliver 250% growth in a single year.
Gareth Lockwood, Chief Technology and Product Officer at TrustLayer, joins Karen Lloyd to explore why siloed marketing, sales and channel teams kill commercial performance, and how smaller businesses can win against bigger competitors through alignment and partner-led growth.
What does it take to lead marketing as a commercial function? David Rowlands of Propolis shares research-backed insight on proving marketing's value, closing the financial acumen gap, and what the next 12 months hold for B2B marketers.
As AI floods every channel with content, B2B marketers need a sharper way to prove commercial value. Here's what separates a funded idea from a rejected one.