DISCOVER MARKET LEADING SALES TALENT
BUILD HIGH PERFORMING MARKETING TEAMS
Worried a move out of people management looks like a step back? In B2B marketing, the opposite may be true. Here's why.
Why strong sales candidates delay a move even when opportunity knocks. We unpack golden handcuffs, retention schemes, and what actually persuades senior salespeople to change jobs.
As AI floods every channel with content, B2B marketers need a sharper way to prove commercial value. Here's what separates a funded idea from a rejected one.
Patrick Pordage and Steve Bell reveal how ego-free sales and marketing collaboration helped CMR Surgical disrupt a monopoly and build a challenger brand.
How an EMEA sales pipeline went from near zero to a record year. Nick Jones and Max Childs, former Managing Director and Marketing Lead of Lucidworks discuss their journey of how fixing the disconnect between sales and marketing helped to deliver 250% growth in a single year.
Gareth Lockwood, Chief Technology and Product Officer at TrustLayer, joins Karen Lloyd to explore why siloed marketing, sales and channel teams kill commercial performance, and how smaller businesses can win against bigger competitors through alignment and partner-led growth.
Why producing more content with AI isn't a B2B marketing strategy, and how the best marketers are using AI to rebuild marketing as a commercial function instead.