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Armstrong Lloyd Marketing and Sales Recruitment

MARKETING RECRUITMENT

INSIGHT AND ADVICE

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Armstrong Lloyd Partners with B2B Ignite 2025
Armstrong Lloyd Partners with B2B Ignite 2025

Discover why we are partnering with B2B Ignite 2025 and how our podcast community is taking centre stage at Europe's biggest B2B marketing event on 2nd July in London. Plus get your 25% B2B Ignite discount code.

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Recruiting for Marketing, Marketing Career AdviceKaren LloydJune 10, 2025tech marketing, b2b marketing
The RevOps Talent Crunch: Why Finding the Right People is Your Competitive Edge
The RevOps Talent Crunch: Why Finding the Right People is Your Competitive Edge

Learn why 63% of B2B tech companies are establishing RevOps functions, but most lack proper operating models - discover how to tackle the RevOps talent shortage to overcome operating challenges.

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Recruiting for MarketingKaren LloydApril 7, 2025
Evaluating Marketing Leadership Qualities: First-Time Hire Guide
Evaluating Marketing Leadership Qualities: First-Time Hire Guide

Expert guidance on evaluating marketing leadership qualities for your first marketing hire. Learn key traits and expectations when building a marketing function, including balancing growth, brand, and performance marketing.

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Recruiting for MarketingKaren LloydMarch 24, 2025
Key Traits of Senior Marketers: Setting Clear Role Boundaries
Key Traits of Senior Marketers: Setting Clear Role Boundaries

Understand the key traits of senior marketers and learn how to set appropriate targets. Real insights on marketing-sales alignment and fair performance metrics in B2B organizations. 

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Marketing Career Advice, Recruiting for MarketingKaren LloydMarch 17, 2025tech marketing, marketing leadership
Strategic Marketing Leadership: Why Strategy Before Tactics is Critical
Strategic Marketing Leadership: Why Strategy Before Tactics is Critical

Discover why strategic marketing leadership must precede tactical execution. Expert insights on avoiding common marketing hiring pitfalls and building sustainable marketing functions. 

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Recruiting for MarketingKaren LloydMarch 10, 2025tech marketing, marketing leadership, strategic marketing leadership
Choosing a Tech Sales Recruiter: Finding Revenue Strategists, Not Quota Chasers
Choosing a Tech Sales Recruiter: Finding Revenue Strategists, Not Quota Chasers

Expert guidance on evaluating hard vs soft skills in marketing leaders. Learn how to structure roles that balance technical capabilities with leadership qualities.

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Sales Recruitment AdviceKaren LloydMarch 3, 2025sales leadership
How to Recruit Effective Sales Leaders in Technology
How to Recruit Effective Sales Leaders in Technology

Master the art of recruiting senior sales leaders in technology. Learn essential strategies for attracting and assessing CSOs, CROs, and Sales Directors. Expert insights for tech companies seeking revenue leadership.

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Executive search, Sales Recruitment AdviceKaren LloydMarch 3, 2025sales leadership
First Sales Leadership Hire: A Strategic Guide for Tech Companies
First Sales Leadership Hire: A Strategic Guide for Tech Companies

Navigate the challenges of your first senior sales hire in tech. Expert guidance on recruiting CROs, Sales Directors and VPs. Essential insights for technology companies building revenue leadership.

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Executive search, Sales Recruitment AdviceKaren LloydMarch 3, 2025recruiting for sales
Crafting an Impactful Sales Leadership CV: Elevate Your Executive Profile in Tech
Crafting an Impactful Sales Leadership CV: Elevate Your Executive Profile in Tech

Elevate your technology sales leadership CV to secure top executive roles. Learn proven strategies for showcasing strategic revenue impact, team leadership, and commercial transformation that technology companies value in CSOs, CROs and Sales Directors.

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Sales Career AdviceKaren LloydMarch 3, 2025sales cv
Strategic Job Search Guide for Senior Sales Leaders in Technology
Strategic Job Search Guide for Senior Sales Leaders in Technology

Expert advice for senior sales leaders in technology seeking their next executive role. Learn how CROs, Sales Directors, and VPs can strategically navigate the job market, differentiate themselves, and secure top positions in tech. Essential insights for sales leadership job search success.

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Sales Career AdviceKaren LloydMarch 3, 2025career, sales job search
How Can You Be a Product Marketer If You Don't Love or Believe in the Product?
How Can You Be a Product Marketer If You Don't Love or Believe in the Product?

Are you tired of the endless job search? Wondering how to find your dream job and apply correctly to an offer? Follow these tips to land your ideal marketing position faster and start building a successful career.

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Marketing Career AdviceKaren LloydFebruary 18, 2025product marketing
First Marketing Hire Challenges: A Comprehensive Guide for Tech Companies
First Marketing Hire Challenges: A Comprehensive Guide for Tech Companies

Navigate first marketing hire challenges with expert insights. Learn how to support your inaugural marketing leader and set realistic expectations for long-term success. 

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Recruiting for MarketingKaren LloydFebruary 10, 2025tech marketing, marketing leadership
Choosing a Marketing Recruiter: Finding Strategic Leaders, Not Tactical Executors
Choosing a Marketing Recruiter: Finding Strategic Leaders, Not Tactical Executors

Expert guidance on choosing a marketing recruiter to find strategic marketing leaders. Learn why working with experienced recruiters prevents common hiring pitfalls and ensures long-term success. 

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Recruiting for MarketingKaren LloydFebruary 4, 2025tech marketing, marketing leadership
Hard vs Soft Skills in Marketing Leaders: Finding the Right Balance
Hard vs Soft Skills in Marketing Leaders: Finding the Right Balance

Expert guidance on evaluating hard vs soft skills in marketing leaders. Learn how to structure roles that balance technical capabilities with leadership qualities.

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Recruiting for MarketingKaren LloydFebruary 3, 2025tech marketing, marketing leadership
Building In-House Marketing Teams vs Agency Partnerships
Building In-House Marketing Teams vs Agency Partnerships

Discover why building an in-house marketing team can deliver better ROI than exclusive agency partnerships. Learn about cost savings, team alignment, and long-term benefits.

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Recruiting for MarketingKaren LloydJanuary 28, 2025marketing leadership
Avoiding Common Hiring Mistakes in Marketing: Go Beyond Counting Years of Experience
Avoiding Common Hiring Mistakes in Marketing: Go Beyond Counting Years of Experience

Learn how to avoid common hiring mistakes in marketing by looking beyond years of experience. Discover strategies for holistic candidate evaluation to improve your recruitment outcomes and build diverse, high-performing teams.

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Recruiting for MarketingKaren LloydJanuary 6, 2025tech marketing, marketing leadership
Marketing Leadership Evolution: 6 Modern Executive Roles Explained
Marketing Leadership Evolution: 6 Modern Executive Roles Explained

From Fractional CMOs to Strategic Executives - discover the new world of flexible marketing leadership. See how modern executive roles can transform your marketing strategy.

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Karen LloydDecember 17, 2024tech marketing, marketing leadership
Marketing Recruitment Challenges: A Hiring Manager's Perspective
Marketing Recruitment Challenges: A Hiring Manager's Perspective

Explore the unique challenges of marketing recruitment from a hiring manager's viewpoint. Discover strategies to streamline your hiring process and find top talent efficiently.

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Recruiting for MarketingKaren LloydDecember 6, 2024tech marketing, marketing leadership
Strategies for Employee Engagement During Change: Navigating Layoffs
Strategies for Employee Engagement During Change: Navigating Layoffs

Discover wise, effective strategies for maintaining employee engagement during change, especially layoffs. Learn how to support your team, address concerns, and boost morale in challenging times.

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Recruiting for MarketingKaren LloydNovember 25, 2024tech marketing, marketing leadership, employee engagement
MARKETING INTERVIEW ETIQUETTE: BALANCING PROFESSIONALISM AND PERSONAL EMERGENCIES
MARKETING INTERVIEW ETIQUETTE: BALANCING PROFESSIONALISM AND PERSONAL EMERGENCIES

Crucial marketing interview advice for candidates on managing personal emergencies. Learn how to navigate family priorities while impressing potential employers during your marketing interview.

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Marketing Career AdviceKaren LloydNovember 18, 2024Interviews, work-life balance
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