List of Books:
📚 Books Every Sales & Marketing Leader Should Read
Problem Prospecting
The Go-To-Market Handbook for B2B Sales
Never Split the Difference
The Big Leap
The Obstacle Is the Way
Atomic Habits
The Subtle Art of Not Giving a F*ck
The 7 Habits of Highly Effective People
Radical Candor
This collection brings together books that have shaped how Karen Lloyd think about marketing, sales, leadership, and personal development. Many have been recommended by CMOs I’ve worked with or featured on my podcast, while others come from years of reading in peer-led development groups.
What ties them together is simple: they all help bridge the gap between thinking and doing.
Whether you’re building your first marketing team, stepping into a senior role or simply looking to sharpen your strategic thinking, these books offer practical frameworks, timeless insights and real‑world lessons that apply directly to modern B2B environments.
