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The RevOps Talent Crunch: Why Finding the Right People is Your Competitive Edge
The RevOps Talent Crunch: Why Finding the Right People is Your Competitive Edge

Learn why 63% of B2B tech companies are establishing RevOps functions, but most lack proper operating models - discover how to tackle the RevOps talent shortage to overcome operating challenges.

Evaluating Marketing Leadership Qualities: First-Time Hire Guide
Evaluating Marketing Leadership Qualities: First-Time Hire Guide

Expert guidance on evaluating marketing leadership qualities for your first marketing hire. Learn key traits and expectations when building a marketing function, including balancing growth, brand, and performance marketing.

Key Traits of Senior Marketers: Setting Clear Role Boundaries
Key Traits of Senior Marketers: Setting Clear Role Boundaries

Understand the key traits of senior marketers and learn how to set appropriate targets. Real insights on marketing-sales alignment and fair performance metrics in B2B organizations. 

Strategic Marketing Leadership: Why Strategy Before Tactics is Critical
Strategic Marketing Leadership: Why Strategy Before Tactics is Critical

Discover why strategic marketing leadership must precede tactical execution. Expert insights on avoiding common marketing hiring pitfalls and building sustainable marketing functions.