Armstrong Lloyd is partnering with B2B Ignite 2026, taking place 1st July at Convene Sancroft, London. Discover what's on the agenda, hear from our podcast guest Nick Mason of Turtl on the main stage, and get 25% off your ticket with our exclusive discount code.

Discover why strategic marketing leadership remains irreplaceable despite AI advances and how to balance automation with human insight.

Leaving a difficult environment is hard enough. Talking about it calmly in a senior B2B marketing interview is a different challenge altogether. Here's how to handle it well.

Your CV, cover letter and interview work just like a marketing funnel - each stage has a different job to do. Here's how to get the sequencing right at Director, VP and CMO level.

Many B2B leaders weaken their LinkedIn presence by using profiles that are too generic to show clear commercial value and fail to position them as credible operators.

A senior sales CV must show the revenue impact you deliver and the commercial environments where you perform at your strongest. When you position your experience with clear outcomes and strategic intent, your CV becomes a document that earns conversations instead of being overlooked.

LinkedIn is often the first place hiring leaders assess your credibility, so your profile must show clear commercial impact. A strong presence helps senior B2B sales leaders stand out and attract high‑value opportunities.

A practical look at how senior sales leaders can build resilience during career uncertainty, stay commercially sharp and maintain clarity, control and confidence when the market shifts.

Insight for senior B2B sales leaders on staying commercially sharp during a long job search, protecting your presence and approaching every stage with the same discipline you bring to driving revenue.

Guidance for senior B2B sales leaders on running a job search with the same commercial discipline used to drive revenue, from sharpening your sales narrative to choosing the right sector and building relationships that fuel new‑business success.

Practical advice for B2B marketing directors and senior marketing leaders on crafting a CV that demonstrates strategic impact, handles the complexities of a senior career, and stands out in a competitive market.

Advice for B2B marketing leaders on how to approach a job search strategically. From defining your narrative to sector fit and building the right relationships.

ABM teams often fail not because the strategy is wrong but because measurement is missing. Move beyond outdated MQLs and see how feedback loops can turn engagement into pipeline and real growth.

B2B marketing is moving beyond the old focus on MQLs. Buying decisions now involve groups of stakeholders with different priorities who follow non linear paths. This blog shows how account level engagement flexible content and tailored messaging help teams succeed.

Honest advice for B2B marketing leaders on staying resilient, strategic and focused when a job search takes longer than planned.

When marketing feels misaligned, the real challenge is knowing whether to fix or transform. Discover a strategic framework for diagnosing what’s really broken in B2B marketing and how to decide whether your team needs targeted fixes or full transformation.

Most senior B2B marketing leaders are stronger on paper than they are at articulating their own value in interview. Getting it right makes a bigger difference than most people realise.

Discover why strategic marketing leadership skills are invaluable.

Discover why strategic patience over quick wins creates sustainable marketing success. Learn proven approaches to long-term marketing leadership and team development from industry experts.

Discover why successful early-stage marketing requires an explorer mindset over rigid playbooks. Strategic insights for B2B marketing leaders driving startup growth.