Building a Marketing Team: Payments Software
Building an industry leading marketing team for Fintech software business Blackhawk Networks whose global branded payments network unlocks business opportunities for some of the biggest brands in the UK and beyond.
RECRUITMENT BRIEF
COMPANY: Blackhawk Networks
SECTOR: Payments Software
POSITION CATEGORIES : Demand Generation / Campaign Marketing
LOCATION: Hybrid - Remote / Hemel Hempstead
ABOUT BLACKHAWK NETWORKS
Blackhawk Network (BHN) delivers branded payment solutions through the prepaid products, technologies and network that connect brands and people. They collaborate with partners to innovate, translating market trends in branded payments to increase reach, loyalty, and revenue.
Their innovative solutions are rooted in global customer data and tested to ensure their partners' continued success. From advanced APIs to next-gen payment technology, BHN empowers brands to reimagine consumer interactions as positive engagements.
THE SCOPE
Blackhawk Networks’ newly appointed Senior Marketing Director was keen to build a marketing team that could drive a reinvigorated B2B marketing strategy. Ed Ward says, “It was important for me to ensure we had the right overall talent blend to drive forward the change in developing our B2B marketing strategy, including ABE, develop plans and identify new opportunities to drive demand and better and measure marketing ROI.”
RECRUITMENT SOLUTION
When setting out to build a B2B marketing team in tech, we take the time to understand the vision, what the team will need in order to meet the business goals, how the skill sets need to blend in order to achieve this and how the new hires will contribute. All in addition to the usual brief for the individual role requirements.
Senior Marketing Director Ed Ward commented on this approach, “From the get-go, Armstrong Lloyd invested time to deeply understand the business and what I was wanting to achieve. They were always on hand to help shape the thinking and bounce off ideas. I had very clear requirements and they worked relentlessly to ensure we found the right skills and culture team.”
A SUCCESSFUL OUTCOME
We continue to have a successful ongoing partnership with Blackhawk Networks. We are proud to have built a team of over five additional marketers who have significantly impacted the business goals.
On working with us, Ed concludes, “The best part of working with Armstrong Lloyd is they take the brief and run with it. At times I might look at a CV they have sent and think – “not too sure about this one!” – but their detailed interview notes and cultural assessment is spot on! Rather than getting sprayed with lots of CV’s, they are great at finding the one that might have been overlooked!
I am thankful to them for building a team of strong performers who all work together as a new ‘Dream Team’.”
