DIGITAL MARKETING MANAGER

OOPS! THIS JOB HAS EXPIRED AND IS NOW CLOSED TO NEW APPLICANTS

LOCATION: GUILDFORD

TYPE: PERMANENT

SECTOR: TECHNOLOGY

SALARY: £45,000 - £50,000

Are you currently in a Digital Marketing position within the B2B tech/software industry and looking for your next step? This could be the role for you.

We are looking for a Digital Marketing Manager for our client who has as a progressive growth strategy and also recently shortlisted in the Sunday Times Tech Track. This role will enable the successful candidate to work in a small team and be in a varied and busy role, being both hands on and strategic.

The Role:

  • Create & manage website ensuring alignment with brand strategy

  • Manage user journey and customer experience and customer touch points and analyse results

  • Develop CRM function (using Salesforce) and build out and optimise campaigns (Pardot)

  • Plan and execute digital marketing campaigns including SEO and PPC and analyse and report on results

  • Create and manage social media strategy including B2B and B2C channels

  • Identify trends and insights

  • Define strategy for digital marketing tools

  • Manage digital agencies and partners

Skills & Experience

  • Degree or equivalent in marketing, communications or related field

  • Strong digital marketing skills including campaign building and strong knowledge of both Salesforce and Pardot

  • Demonstrable experience with CMS systems and updating and building new website pages, links and changes

  • Experience in optimizing landing pages and user funnel

  • Experience in B2B within tech/software industry sector

  • Experience managing PPC and SEO including Google Adwords campaigns

  • Solid knowledge of website analytics/digital marketing tools and data-driven marketing

  • Skills managing social media channels

This is a great opportunity to develop a career within a digital marketing focused position and in return the successful candidate will receive an attractive package and work in a company moving into its exciting next phase of growth.