DIGITAL MARKETING MANAGER

OOPS!

WE’RE SORRY BUT THIS JOB HAS EXPIRED AND IS CLOSED TO NEW APPLICANTS

A fast-growing Healthcare brand is looking for a Digital Marketing Manager to boast their marketing current team.

Reporting to the Marketing Leader, this role will have full Digital Marketing control both strategically and tactically.

Location:

In line with company policy, this is a 100% remote role, as are all the business HQ functions now. In the future, there will be UK based travel for meetings.

Duties Include:

• Implementation and planning for digital media strategy across PPC, SEO, Social, Video and display to ensure all campaigns are delivering on KPIs

• Managing external Marketing agency to support on campaign across owned, earned and paid digital channels

• Stakeholder engagement across all marketing and sales functions.

• Management and delivery of online user journey and landing pages, working with digital agency and wider marketing team to develop creative content for all digital platforms.

• Integrated digital marketing campaign management from conception to implementation across all channels including social, email and paid

• CRM Management- segmentation, A/B Testing, identifying gaps and trends

• Utilising marketing and web analytics tools including Google Adwords, SEMRush and Google Analytics to make data driven decisions.

• Email creation and distribution platforms, plus managing and tracking effectiveness of campaigns via Google Analytics

Ideal Candidate:

• Significant demonstrable experience in a broad digital marketing role

• Demonstrable practical experience in keyword research, SEO management, email, and marketing database

• Strong knowledge of marketing and web analytics tools including Google Adwords, SEMRush and Google Analytics

• Strong data skills - daily user of Google Analytics or similar with proven track record of using digital metrics.

• Email Marketing campaign experience with a continuous improvement strategy

• Practical implementation of user journey and improvement of customer conversion.

Why join this business?

It will be a great challenge! You will be able to make a big impact to a B2C brand that makes a life changing impact for their customers. This company invest heavily in their employees and has a strong retention track record.

Salary is potentially flexible for an exceptional candidate with all the skills and relevant industry experience.

Benefits include.

• Holiday: 25 days per year

• Pension

• IT equipment provided: Laptop/ Mobile

• Healthcare and dental scheme at discounted rate