A Fractional CMO is a board-level marketing professional who provides companies with access to expert guidance on best practice marketing without incurring the cost of a permanent Board-level hire.

Our select panel of pre-screened, highly accomplished advisory CMOs are professional interim managers with a wealth of experience within B2B technology sector.

They have held positions such as VP, Marketing Director, or CMO and will have solved a variety of problems at top level strategy that has resulted in a commercial outcome for their businesses.

A Fractional CMO will:

Define the marketing strategy

Translate marketing strategy into action and results

Manage, grow, and mentor the company’s marketing team

Drive sales growth

A lack of inbound leads - a Fractional CMO can feed your sales team with inbound opportunities.

We need a consistent flow of leads into the sales team - a Fractional CMO can develop or optimise the Demand Generation machine.

My company isn’t well known in our market - a Fractional CMO has the expertise to bring the brand to life; they arm your organisation to tell an impactful story that matters and drives awareness and demand.

Our prospects don’t really understand what we do - A Fractional CMO helps you to define your value and product proposition and align them to your target audience.

We are losing our customers - A Fractional CMO can bring their expertise to develop or improve your retention strategy to help ensure your customers stay with you.

Our marketing is a bit unstructured and reactive - a Fractional CMO will bring their experience of systemising your marketing to ensure it is scalable.

We need a strong team to deliver our ideas - A Fractional CMO will have a wealth of knowledge to help you build, train and mentor a best-in-class marketing team.

A fractional CMO can bring incredible value to companies where having a full-time CMO wouldn’t make sense, either fiscally or even practically due to the typical scope of challenges needing attention.

Benefits include:

• Significant Impact

• No Risk

• Adaptability

• A high quality person at a fraction of the cost!

This approach is particularly effective for mid-level companies who may not require a permanent CMO but needs either a short-term injection of strategy or to get a project delivered but this can be ongoing support of a few days a week or month.

The fractional CMO can provide advice and guidance on all aspects of marketing, helping companies to develop and execute effective marketing strategies that drive growth and success.

It depends on what you need.

If it is a short problem that needs resolving, then typically between 3 to 6 months

However, the duration is completely flexible and can range from 1 to 5 days a week for six months to 1 or 2 days a week for a year.

It's not uncommon for fractional CMOs to continue working with a company in a non-executive or advisory capacity after their initial assignment.

We believe in simplicity and transparency when it comes to our charges. With our Fractional CMO service, you'll only have to make one monthly payment that covers all costs.

The monthly charge is calculated based on the total number of days worked in the month. Depending on the CMO's expertise, the complexity, location, and length of the assignment, the charges typically range from £500 to £2000 per day.

Our pricing is incredibly cost-effective when compared to management consultants, and there are no hidden charges to worry about. Our experienced teams handle all financial administration, compliance, payroll, insurance, and tax-related matters seamlessly online, so you can focus on your business.

An interim CMO is typically brought on board for a temporary position, serving as a stop-gap while a permanent CMO is being sought or during a period of disruption in the role.

In contrast, a fractional CMO can serve as a more dedicated and potentially permanent member of your team, working on a right-sized basis in the role if a full-time CMO is not necessary.