Account Based Marketing Specialist
THANK YOU FOR YOUR INTEREST - UNFORTUNATELY THIS JOB HAS NOW EXPIRED AND WE ARE NO LONGER ACCEPTING NEW APPLICANTS
SECTOR: TECHNOLOGY - SOFTWARE
LOCATION: LYON, FRANCE
TYPE: PERMANENT, FULL TIME
SALARY: €60,000 - €70,000 P.A.
My client is looking for an Account Based Marketing Specialist to join their Field Marketing Team.
The role will drive demand for existing and potential accounts. Working closely with sales and marketing you will be responsible for the strategy, execution and measurement of multi-channel ABM campaigns.
This is an exciting opportunity to work in an innovative global software company that are growing fast and own and develop the role.
The Role:
Execute creative and innovative ABM programs across all channels
Align marketing and sales to develop and target personas
Working with sales and marketing to develop tactics to source new sales opportunities
Provide data and insight on target accounts and measure results on impact of ABM campaigns
Develop go to market strategies that reach target personas and identify gaps within strategic accounts
Skills/Experience Required:
5 years plus demonstrable experience in B2B software industry within business development/ABM/Demand generation
Experience in the PLM industry and the processes within
Understanding of working with multi-channel ABM programs for enterprise accounts
Experience working closely with sales or within sales teams
Understanding of the enterprise sales cycles and how to employ marketing strategies to nurture leads and drive engagement
Strong project management and time management skills
In return, our client offers the successful candidate an attractive package including annual company bonus and the ability to be part of a team that is growing rapidly and disrupting a multi billion dollar market.
This is an opportunity to grow and develop with a well established company that has a dynamic start up feel.
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