SECTOR: TECHNOLOGY
TYPE: PERMANENT / FULL TIME
LOCATION: HOMEBASED / LONDON
SALARY: £40,000 - £45,000 P.A.
Do you have experience within a large global matrix organisation in a demand generation or campaign marketing role within the Tech/Software industries?
Then this Campaign Marketing Specialist could be the role for you.
The Campaign Marketing Specialist is responsible to support the campaign leads in the planning and execution of the campaigns for the their sector. The Senior Marketing Campaign specialist position is a cross-competency role that requires a blend of project management and demand generation abilities in order to transform the sector campaign team’s ambitions into reality
The Campaign Marketing Specialist role:
While the Senior Managers come up with the strategic vision of a campaign, this role will expand on that strategic vision to build/own campaign programs that aim at a specific campaign objective.
Ensure that the programs and campaign content is customer and industry centric.
Measure, analyze, report, and optimize the performance of the campaigns/programs to ensure maximum ROI across all channels
Work with global Demand teams and regional marketing managers to agree on the tactics to be used for program deployment
Collaborate with the Regions and Channel marketing to support the localization and partner readiness of the programs
Establish and monitor the lead management plan for all tactics used in a program – webinars, events, etc. and adjust campaign tactics to improve response volume and quality
The Ideal Marketing Campaign Specialist will have:
Bachelor’s degree or equivalent marketing related qualification
Previous B2B marketing experience in software/tech
Experience with Marketo and Salesforce ideally
Previous experience in developing go to market campaign strategies for software/tech industry
Good communication and presentation skills, with the ability to engage across all levels
Experience within Global matrix organisation is essential
In return, the successful Content Marketing Specialist candidate will receive an attractive benefits package, hybrid working or working from home opportunity and to work for a company that values and develops it’s teams with passion.
Armstrong Lloyd is a marketing specialist recruitment services provider. Due to the high volume of applications received, we are not able to respond to each individual applicant, regrettably only those selected will be contacted.