SECTOR: Technology
TYPE: PERMANENT / FULL TIME
LOCATION: London
SALARY: £40,000 - £55,000 P.A.
My client is a vibrant, growing B2B tech company with a unique product focused on data analytics, targeting both C-Suite and Sales & Marketing. They are looking for a Marketing Manager with a strong bias towards demand generation tactics to join their small but highly focused and passionate marketing team. This is an excellent opportunity to work in a brilliant collaborative culture where your voice will be heard. As Demand Generation Marketing Manager, you can significantly impact this growing company.
LOCATION: Offices are based near Liverpool Street Station; the expectation is you need to come into the office 4 days a week; they encourage team collaboration.
Demand generation Marketing Manager Duties Include:
Leverage various digital marketing channels to create demand for the sales team.
Break down large scale data sets in Excel and push out marketing campaigns to – processing around 100,000 records at a time
Own the end-to-end process for all email marketing campaigns. Using data at the heart of everything – owning the reporting on inbound marketing activities, including building reports or dashboards.
Working closely with the sales team and customer success teams
Use test and measure tactics to drive campaign optimisation and improvement.
Tracking and managing activities in Salesforce, including contributing to configuration requirements
Experiment with a variety of digital marketing channels with the goal of converting leads into MQLs via nurture programs.
The ideal demand generation Marketing Manager will be:
Demonstrable marketing experience within B2B marketing
Experience in running email marketing campaigns.
Experience of using Salesforce or a similar CRM
Confidence as an Excel User – able to manipulate high volume data and use pivot tables.
Hands-on, roll up your sleeves approach to get involved in any marketing activity to drive commercial growth.
Constant thirst for analytics and continuous improvement within all campaigns
Desire to learn and improve.
WHY JOIN THIS BUSINESS AS THEIR demand generation MARKETINg MANAGER?
This company has a unique product offering and is currently on an exciting journey to really leverage their marketing activities for growth.
To be part of a collaborative start up with a great culture.
Great benefits offered including Bonus, Pension, Health Insurance & Stock Options
Armstrong Lloyd is a marketing specialist recruitment services provider. We specialise in the B2B SaaS space and have a variety of similar jobs available. We offer a personal service that will give you the best possible outcome in the recruitment process.
Armstrong Lloyd is a marketing specialist recruitment services provider. We specialise in the B2B SaaS space and have a variety of similar jobs available. We offer a personal service that will give you the best possible outcome in the recruitment process.