Demand Generation Manager
 

SECTOR: TECHNOLOGY - CYBER SECURITY

TYPE: PERMANENT / FULL TIME

LOCATION: HOMEBASED / PORTSMOUTH

SALARY: £50,000 - £60,000 P.A.


My client is a growing Cyber Security business; they already have a strong track record and impressive global client list.  This is an exciting product with a strong proposition, they are looking for a Demand Generation Manager to be part of the exciting growth journey.  Owning demand generation, you will have the freedom to test, measure and have a real impact on making a difference. Working alongside an experienced Marketing leader who is on a mission to grow this scaling business and build a best in class marketing team.

Location: Mostly remote, might be some travel once a quarter to Portsmouth 

as Marketing Demand Generation Manager your Duties include:

  • Develop and execute short and long-term multi-channel campaigns to drive leads and sales pipeline, whilst closely monitoring conversion rates and optimizing campaigns at every stage

  • Manage paid media channels including search, social and retargeting

  • Lead A/B testing strategies and execution across all channels

  • Partner with product marketing and event peers to plan and deliver regular in-person events and webinars for lead generation and nurture

  • Work alongside product and content marketing peers develop key campaign messaging

  • Develop personas to target at every stage of the customer lifecycle

  • Partner with the BDR and sales team to ensure quality lead delivery and proper follow-up - build a consistent feedback loop for continuous improvement and optimization

  • Develop a comprehensive marketing automation strategy to successfully nurture leads through the buyer’s journey

  • Manage agency and contractor relationships, expectations, and budgets

The Ideal Demand Generation Manager will have:

  • Demonstrable experience of top of funnel lead generation focuses ideally within a B2B SAAS business

  • The desire to develop and learn and try new ideas

  • Strong experience using HubSpot or similar tools

  • We are a fast-growing team of driven, motivated, persistent people who think ‘outside the box’, so if you are too, we’d love to speak to you!

Why should you join this business as Marketing Demand Generation Manager?

  • This a blank piece of paper in a very new marketing team, if you want to be ‘at the start’ of embedding marketing and building a function from the ground up.

  • Strong financial backing

  • Working a long side a best class marketing leader with in-depth cyber security experience

  • Diverse, global culture and collaboration in international teams that are focused only on the best outcome

  • Innovation and new ideas are encouraged

Armstrong Lloyd is a marketing specialist recruitment services provider. We specialise in B2B SAAS space and have a variety of similar jobs available. We offer a personal service that will give you the best possible outcome in the recruitment process.