SECTOR: TECHNOLOGY - DaaS
TYPE: PERMANENT / FULL TIME
LOCATION: REMOTE
SALARY: COMPETITIVE
My client is a truly global product driven Data-as-a-Service solution business, delivering a best in class product for their sector with vision to develop into new markets and growth.
They have created a new role for Head of Growth Marketing, encompassing both customer acquisition and retention marketing within an ABM setting; this is a greenfield opportunity to develop and execute the demand generation strategy. This is a pivotal time to join the team as they are setting up a global marketing function across 7 different counties.
Location: Remote 1st with office in variety of places including London so some international travel for events and collaboration.
Your Responsibilities as the HEAD OF GROWTH MARKETING will include:
Leading the growth marketing strategy across acquisition and retention
Collaborating cross-functionally with Digital Product, Marketing and Creative teams
Building and driving efficiency and effectiveness of the customer funnel.
Working towards weekly and monthly KPI’s
Developing a go-to-market plan for product launches, including budget, forecast, efficiency targets, and channel and partner selection.
Partnering closely with sales teams to ensure strong marketing and sales alignment
Hire, manage, and develop a team of driven, highly engaged individuals to manage marketing
Working with external agencies to plan, execute and lead paid campaigns across online and offline channels, including Paid Social, SEM, Display, Radio, TV, Podcast
Devising a SEO strategy and cross-functional teams to execute programs that drive high-quality organic traffic.
Developing and driving lifecycle retention program, including transactional messaging, trigger programs and large-scale campaigns
The Ideal HEAD OF GROWTH MARKETING will have:
Proven experience within SAAS growth marketing / demand generation
Proven ability to work through data to find opportunities and actionable insights
Hands on doer
Strong collaboration and project management skills.
Experience building, leading, and managing small team
Why Join this business as their Head of Growth Marketing?
They are very product driven business and are effectively disrupting their market
Their growth is exponential: they are building new features and products every day!
They frequently tackle brand new business areas which means they never run out of new clients!
They are still small enough that you can truly join a rocket ship and shape your career!
You’ll get to work in a fair, inclusive, and diverse & truly global work environment
Armstrong Lloyd is a marketing specialist recruitment services provider. We specialise in the B2B SaaS space and have a variety of similar jobs available. We offer a personal service that will give you the best possible outcome in the recruitment process.