Campaign Marketing Manager - Lead Generation
THANK YOU FOR YOUR INTEREST - UNFORTUNATELY THIS JOB HAS NOW EXPIRED AND WE ARE NO LONGER ACCEPTING NEW APPLICANTS
SECTOR: TECHNOLOGY - SAAS
LOCATION: HOMEBASED
TYPE: PERMANENT, FULL TIME
SALARY: £50,000 - £60,000 P.A.
Our client, a dynamic, VC backed SAAS technology provider has a newly created Lead Generation focused role to own and drive digital marketing campaigns and digital channels.
Working in a small but global marketing team, this is a great opportunity to make an impact. You will have strong development opportunities, as this company is on a fast-track growth curve and offer generous training support.
Location: Fully remote, occasional meetings in London and potential travel to Europe.
Role responsibilities:
Devise and own demand generation strategy and execution for digital lead generation and marketing qualified leads.
Deliver effective, results-driven campaigns across our key growth markets that increase market awareness, generate demand, and accelerate pipeline and revenue.
Landing page optimisation, A/B testing, email, SEM, social, analytics and attribution to deliver a best-in-class user journey
Full campaign management : from running workshops, to guiding asset development, to delivering a successful launch.
Make data-driven decisions to optimise activities and achieve demonstrable ROI.
Constantly monitor and assess campaign and digital performance and make recommendations to improve success rates.
Skills & experience:
Previous experience with B2B SAAS focusing on lead gen and filling the pipeline
Proven experience of working with sales teams to work collaboratively towards targets
Demonstrable experience of building campaigns across all channels: Email marketing and automation, Social, Paid, Social, Google Ads, SEM, SEO
Experience utilising automation tools such as Hubspot & Salesforce
Confident user of Google Analytics and analysing data for decision making
Proven skills in Email automation, creating personas, and devising nurture campaigns
Demonstrable experience managing all digital channels (Web, landing pages, email, social media)
Experience working for a tech start-up would be ideal or smaller hands on style business
Why work for this company?
Fast growing, agile environment where you can make an impact and have your voice heard.
Opportunity to design the role around your own development path
Investment in training - including your own dedicated annual training budge
Colleagues who are eager to help you grow and always there to support you
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