Marketing and Sales Manager

 
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SECTOR: marketing

TYPE: permanent

LOCATION: london

SALARY: £60,000 - £80,000 p.a

Our client is an innovative EdTech start-up developing a cutting-edge web platform focused on soft skills development and career progression. They're positioned to make a significant impact in the talent development and educational technology sectors.

They are seeking a strategic Marketing and Sales Manager to own their go-to-market strategy, drive user acquisition, and scale their platform across B2C and B2B markets in the UK and Western Europe.

This is a unique opportunity to join at ground level and shape the commercial success of a next-generation platform with genuine social impact.

Location: London, UK

AS marketing and sales manager YOUR RESPONSIBILITIES WILL INCLUDE:

  • Develop and execute a comprehensive marketing and go-to-market strategy targeting UK and Western European audiences

  • Identify target market segments and optimal promotional channels across B2C, B2B, EdTech, and HR sectors

  • Create an actionable roadmap for user growth, scaling, and commercialisation, including lead generation and strategic partnerships

  • Conduct competitive analysis and guide pilot rollouts with partnership opportunities

  • Own the ROI  metric and provide data-driven recommendations to improve platform performance continuously


THE IDEAL marketing and sales manager WILL HAVE:

  • Based in the UK with deep experience in marketing to UK/Western European audiences

  • 4+ years in EdTech, SaaS, HR-related products, or learning platform marketing

  • Proven track record of successfully launching and scaling tech platforms

  • Strong analytical skills with hands-on experience managing digital marketing campaigns, PR, and product launches

  • Excellent English communication skills and ability to collaborate effectively with remote and technical teams

WHY JOIN THIS BUSINESS AS THEIR MARKETING AND SALES MANAGER?

  • Competitive remuneration package with flexible options, including equity/project fee arrangements

  • Become a founding marketing team member with significant strategic influence in shaping a platform with social impact

  • Work with an experienced international development team on an innovative EdTech product

  • Flexible collaboration options available (project-based or long-term engagement)

  • Remote/flexible working arrangements available

Armstrong Lloyd is a marketing specialist recruitment services provider. We specialise in the B2B SaaS space and have a variety of similar jobs available. We offer a personal service that will give you the best possible outcome in the recruitment process.

 
B2B, LiveKaren LloydLive, Marketing, Manager