SECTOR: TECHNOLOGY - SaaS
TYPE: PERMANENT / FULL TIME
LOCATION: HOMEBASED / UK / USA
SALARY: £180,000 - £230,000 P.A.
A brilliant opportunity for a senior marketing position within my client's global FTSE company.
Location: flexible - UK or US and can be remote or flexi home/office.
This role is responsible for the marketing transformation program, aligning strategy, tactics and resources to drive marketing initiatives. This global role is responsible to set the vision, objectives, short and midterm marketing plans, in partnership with the executive leadership team, to drive business growth and improve end-to-end engagement and experience of their SaaS customers.
Your Responsibilities as the Marketing Transformation and Strategy VP will include:
Develop and execute transformation initiatives across marketing to accelerate growth of SaaS business.
Collaborate across marketing and sales operations to integrate and automate SaaS customers behaviour analytics and reporting for improved customer insights.
Develop a product-led marketing strategy that helps accelerate the from trial to a paid subscription and set customers on the path to be advocates.
Build a nurture program for SaaS customers, growing existing accounts through upsell and cross sell marketing strategies.
Manage, develop, coach and mentor cross-functional marketers to foster teamwork and growth.
Partner with senior cross-functional leaders to drive collaboration.
Effective budget management.
The Ideal Marketing Transformation and Strategy VP will have:
Bachelor’s degree or equivalent required.
Proven background in cloud and subscription marketing strategies.
Formal leadership and global experience.
Demonstrable experience working in a collaborative cross-team capacity.
Demonstrable experience in digital marketing, product marketing, and marketing operations.
Ability to influence across senior stakeholders.
Highly analytical thinking and problem solving ability.
Strong background in business analytics, measurements and dashboards.
Communication skills - there is a an expectation to present ideas in this role at senior level to large audiences.
The successful candidate will be offered an attractive package and benefit from the opportunity to grow a career within a FTSE company.
Armstrong Lloyd is a marketing specialist recruitment services provider. We specialise in the B2B SaaS space and have a variety of similar jobs available. We offer a personal service that will give you the best possible outcome in the recruitment process.