SECTOR: Technology
TYPE: PERMANENT / FULL TIME
LOCATION: Luton
SALARY: £40,000 - £50,000 P.A.
This is a hybrid working role (although it can be mostly remote if preferred, with approx. 1 day a month in the office), and our client has lovely offices and a great collaborative team to work with. An attractive package is on offer for the successful Online Marketing Specialist candidate, which includes pension, private medical insurance, an Employee Assistance Programme and 25 days of holiday plus Bank Holidays.
This e-commerce focussed Online Marketing Specialist role is a management position and will work closely with the wider digital marketing team, providing leadership and support across multiple digital platforms, ensuring all online activities are optimised and performing well.
Location: Hybrid working – approx. 1 day per week in Luton.
online Marketing specialist Duties Include:
Develop, implement and manage an overall e-commerce strategy to drive online sales growth
Analyse website performance, customer feedback and market trends to identify opportunities for improvement and optimization
Provide expert advice and support on conversation rate optimisation (CRO), educating the business on best practice principles and reporting on results.
Contribute to the digital transformation program, taking both leadership and supporting roles, depending on the project.
Create promotional campaigns that drive increased traffic to the website and convert visitors into customers
Managing a Digital Marketing Executive and Deputing for the Head of Digital
The ideal online Marketing specialist will be:
Qualification in marketing or equivalent demonstrable experience in a digital marketing discipline
Experience with digital tools such as Salesforce CRM, Kentico CMS, Google Analytics and strong understanding of user journey, CRO, A/B Testing and ecommerce tools.
Experience of managing budgets and strong project management background
Experience of working in multi-matrix complex organisations
Demonstrable experience of growing a business through inbound marketing activities
Armstrong Lloyd is a marketing specialist recruitment services provider. We specialise in the B2B SaaS space and have various similar jobs available. We offer a personal service that will give you the best possible outcome in the recruitment process.