THANK YOU FOR YOUR INTEREST - UNFORTUNATELY THIS JOB HAS NOW EXPIRED AND WE ARE NO LONGER ACCEPTING NEW APPLICANTS
SECTOR: TECHNOLOGY
TYPE: 9-month FIXED TERM CONTRACT / FULL TIME
LOCATION: REMOTE / LONDON
SALARY: £50,000 - £70,000 P.A.
Do you have experience within a large global matrix organisation in a demand generation or campaign marketing role within the Tech/Software industries?
Then this Senior Marketing Campaign Manager could be the role for you.
We are looking for a Marketing Campaign Manager on a 9 month Fixed Term Contract who thinks strategically, possessing a strong ability to develop, lead and execute an integrated end-to-end campaign strategy that supports the business objectives and delivers the right mix of physical and digital tactics to increase pipeline and create new leads. This extends from applying analytics to better profile, target and retarget prospects through to dynamically adapting campaigns to deliver higher quality responses and improve conversions rates.
SENIOR CAMPAIGN MARKETING MANAGER DUTIES include:
Defining and owning the strategy for end-to-end integrated campaigns inclusive of events, digital, social and nurture
Applying an experimentation mindset to marketing campaigns to drive, test, learn, and optimize. Continuously conduct A/B testing across all channels
Working closely with the wider team evolve campaign messaging that supports go-to-market themes, ensuring that these messages are distributed to the right audiences at the right time across various marketing channels and global regions.
Overseeing the execution plan and ensure deployment of campaigns across all the geographies
Establishing and monitoring the lead management plan for all tactics – webinars, events, etc. and adjust campaign tactics to improve response volume and quality
Defining and leading the Paid Media and Content Syndication plan
Preparing and managing the marketing budget allocated to the campaign
The ideal SENIOR CAMPAIGN MARKETING manager will have:
Bachelor’s degree or equivalent marketing related qualification
Previous B2B marketing experience in software/tech
Experience with Marketo and Salesforce software
Expert understanding of the marketing mix; highly proficient in building campaigns
Strong project management skills; excellent communicator who has the ability to successfully coordinate the efforts of multiple teams to quickly take projects from ideation to launch
Experience within Global matrix organisation is essential
Armstrong Lloyd is a marketing specialist recruitment services provider. We specialise in the B2B SaaS space and have a variety of similar jobs available. We offer a personal service that will give you the best possible outcome in the recruitment process.