MARKETING EXECUTIVE

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LOCATION: MILTON KEYNES, BUCKINGHAMSHIRE

TYPE: PERMANENT, FULL TIME

SECTOR: TECHNOLOGY

SALARY: £30,000 - £35,000 P.A.

An exciting opportunity has arisen to join this highly regarded B2B company that has market leading technology products and software. As a part of the ambitious and passionate marketing team, this role will involve planning content and developing multi channel campaigns. It requires someone with both a strategic and hands on approach, with experience working across a matrix environment and ideally knowledge of the construction/engineering sectors.

The Role

  • Develop content led campaigns, solutions and product launches to drive engagement

  • Create engaging and compelling content for campaigns including case studies, videos, e-books and infographics

  • Own the campaign budgets working with internal and external resources

  • Identify target audiences and segment data to send focused campaigns and analyse each stage measuring success

  • Work with the wider marketing team to align content with SEO to drive website footfall and click through rates

  • Undertake regular competitor analysis

  • Manage agencies

Ideal Skills and Experience

  • Ideally 3 years plus demonstrable experience in B2B marketing

  • Proven experience in integrated marketing campaign planning & delivery

  • Strong content creation skills and ability to apply value based messages

  • Knowledge of CRM & email software systems - Ideally Salesforce and Pardot

  • Experience with digital and social media, Microsoft Office skills

  • Excellent oral and written communications skills to create copy and support marketing programs