THE ROLE OF MARKETING VICE PRESIDENTS (VPs) IN TECHNOLOGY

Reporting into the CMO or direct to the C-suite, the role of Marketing VP in tech takes responsibility either for a geographic region or specific area within a technology business; it is an exciting one that can bring great rewards.

Reaching across all marketing functions, from brand to product, core marketing, PR and content, the role of Marketing VP is to contribute to the development of a strategy that is globally integrated and lead the execution and marketing activity to positively impact the bottom line and show a strong ROI.

A Marketing VP in tech is highly strategic with a flair for marketing innovation and execution. They keep up with current marketing trends and trends within the tech industry and use this insight to inform their strategic vision.

MARKETING VP BACKGROUND FOR SUCCESS IN TECH

When recruiting a Marketing VP, a tech business has several requirements. Tech companies need a Marketing Vice President with an extensive and ultimately successful marketing background within the tech industry itself. It is not unusual for VP’s to be experts within a technology niche such as fintech, martech or AI.

Tech Marketing VP’s can show impressive experience in building, leading and motivating successful marketing teams within global organisations. They are highly analytical, able to draw insight that combines the art and science of branding and a data-driven performance marketing mix with an exceptional customer experience to drive acquisition and retention

INSIGHT & ADVICE FOR RECRUITING MARKETING TEAMS IN TECH