What to do when you can’t hire a permanent marketing resource?
Whatever the reason, whether it’s budgetary restrictions, a company wide hiring freeze or project requirements, sometimes a permanent marketing role just isn’t an option.
We understand how frustrating this can be as a hiring manager. But, by embracing flexible talent solutions, you can actually turn this challenge into a strategic advantage.
You'll often find these marketing experts bring valuable outside perspective, can be more cost-effective than a permanent hire when you factor in benefits and training, and give you the flexibility to adjust your resource levels as your needs change.
Whether you need strategic direction, hands-on campaign execution, or specialized expertise for a specific project, there are flexible options available that can align perfectly with your requirements.
COMPARE THE BENEFITS OF DIFFERENT RESOURCE SOLUTIONS
| Part-Time | Fixed-Term Contract | Interim | Fractional | |
|---|---|---|---|---|
| Cost | Lower salary costs and benefits. Access experienced marketing professionals at reduced costs. | Moderate; often includes full-time benefits. We ensure cost-effective solutions tailored to your budget. | High day rates but no long-term obligations. Our network provides exceptional value for specialist marketing expertise. | Cost-efficient executive marketing leadership. Leverage our network for access to the best fractional talent. |
| Managing Payroll | Employer managed through standard payroll. We support seamless integration of part-time staff. | Employer managed through regular payroll systems. Our team ensures compliant payroll processing. | Agency managed; processed as supplier invoices. We handle all payroll and tax administration. | Flexible structure; can be agency or employer managed. Our approach adapts to your chosen model. |
| Flexibility | High; adapt your resources to your marketing needs. Our consultancy ensures flexible arrangements. | Limited by the fixed term of the contract. We help structure contracts for optimal flexibility. | Very flexible; suited for urgent needs. Our expertise ensures seamless alignment with your marketing goals. | High; tailored to specific business needs. Partner with us to customise marketing leadership solutions for your growth. |
| Speed of Hiring | Moderate; depends on availability. We accelerate hiring with our pre-vetted pool of marketers. | Moderate; requires traditional hiring process. Our process ensures timely placements with minimal delays. | Fast; often sourced through our networks. We specialise in rapid marketing interim placements to meet urgent demands. | Fast; expertise available on-demand. Rely on us for immediate access to top-tier fractional marketing professionals. |
| Expertise Level | Varied; depends on role and market. We guarantee access to top-level part-time marketing professionals. | Mid-to-high level professionals. We connect you with proven marketing specialists for every role. | High; often seasoned marketing experts. Our network ensures the highest level of expertise for interim needs. | Very high; typically specialised marketing leaders. Work with us to access leading fractional professionals. |
| Commitment | Medium; often balancing other roles. We identify candidates committed to your marketing success. | High for the contract duration. Our candidates are fully aligned with your marketing objectives for the term. | Low; role-specific and temporary. We ensure interim marketing hires are focused and results-driven. | Medium; often spread across multiple clients. Our marketing leaders are dedicated to delivering maximum value. |
| Scalability | Limited; fixed hours may not scale well. We help you find part-time solutions that adapt your marketing team as needed. | Fixed for the contract duration. Let us design scalable contract arrangements to suit your marketing needs. | Highly scalable to your marketing team needs. Our interim options flex with your business demands. | Highly scalable for growth or reduction. We provide fractional marketing talent tailored to your changing goals. |
| Integration | Good; long-term potential. We match candidates who seamlessly integrate into your marketing team. | Strong for the contract duration. Our thorough vetting ensures smooth team integration. | Moderate; focus is on deliverables. We prioritise marketing professionals who deliver and integrate effectively. | Strategic; integration. Our experts are skilled at guiding your overall marketing direction. |
| Control | High; direct oversight possible. We help you maintain clear oversight with flexible arrangements. | High; follows company direction. Our contracts ensure you retain full control. | Medium; independent, marketing execution focused. We select candidates who balance autonomy with accountability. | Medium; autonomy expected in marketing strategy. Our professionals deliver strategic results while aligning with your vision. |
| Project Fit | Suitable for ongoing but limited roles. We specialise in matching part-time marketing roles to your project needs. | Ideal for defined short-to-mid-term marketing projects. Our solutions are tailored to your specific project goals. | Excellent for short-term, critical projects. Trust us to find the right interim marketing talent for urgent initiatives. | Best for strategic or high-level input. We connect you with fractional experts for transformative marketing impact. |
| Compliance and Legal Considerations | Standard employment laws apply. Our expertise ensures full compliance for every marketing hire. | More complex; needs clear end date and scope. We manage legal complexities for seamless hiring. | Minimal; independent contractors. We handle compliance so you can focus on results. | Minimal; contractors with clear scope. Rely on us for legally sound agreements and smooth processes. |
| Access to Talent | Moderate; depends on role and market. We provide unparalleled access to high-caliber part-time marketing professionals. | Moderate; niche marketing roles may take longer. Our reach ensures timely access to top marketing talent for your needs. | High; interim marketing specialists readily available. Leverage our extensive network for immediate solutions. | High; access to top-tier professionals. We deliver fractional marketing experts who drive business success. |
| Retention Risk | Medium; potential for turnover. We mitigate risks by matching candidates with your long-term marketing needs. | Low during contract period. Our vetting ensures stability throughout the contract duration. | High; likely to leave after completion. We ensure smooth transitions with minimal disruption. | Medium; may balance multiple roles. Trust us to find marketing professionals committed to delivering consistent value. |
| Onboarding Requirements | Moderate; integrates over time. Our process accelerates onboarding for faster results. | Similar to full-time hires. We streamline onboarding to minimise delays and maximise impact. | Minimal; focus on project orientation. We provide marketing candidates ready to contribute from day one. | Minimal; experts start with minimal ramp-up. Our marketing leaders are prepared to deliver immediate results. |
| Potential for Full-Time Transition | High; good testing ground for full-time marketing roles. We identify part-time hires with potential for full-time transition. | High; often a pipeline for permanent marketing hires. Our contracts offer a pathway to full-time roles if needed. | Low; typically short-term commitment. We source interim marketing talent for immediate impact, not long-term. | Low; usually not designed for full-time. Our fractional marketing leaders focus on strategic value rather than permanent roles. |
