Marketing job search advice
Starting a search for a new marketing job can feel overwhelming.
As you venture into your job search, it's important to begin by updating your CV (feel free to explore our free CV template designed specifically for marketers).
But, before diving into the search, there are two key things I’d like you to consider:
HOW DO I MAKE THIS PROCESS EFFICIENT?
WHAT WILL DIFFERENTIATE ME IN A CROWDED MARKET?
To maximize your chances of success, it's crucial to acknowledge that it will require an investment of time and a strategic approach. Being smart about how you navigate this process will yield better results.
UNDERSTAND WHAT YOU WANT
It can be tempting to adopt a scattergun approach, firing off applications in every direction. I understand the allure of this approach, especially when the pressure is mounting. However, it's important to take a step back and be strategic. Keep in mind that a marketing job is not a short-term endeavour; you can expect to be in this role for at least a year or two. Therefore, it's crucial to ensure that the job aligns with what you want to do, just as much as you fit its requirements.
IDENTIFY Industry synergies
Take the time to assess where your skills are best suited and which industries they align with most effectively. This doesn't mean you should restrict yourself solely to your current industry. Instead, explore synergies between your marketing skills and other industries. By doing so, you can tailor your applications accordingly, increasing your chances of finding a position that complements your expertise and interests.
ARE YOU FEELING ANXIOUS OR STRESSED ABOUT YOUR MARKETING JOB SEARCH?
Let's take an example. Suppose you've recently held a position as a Digital Marketing Manager in a B2B construction company. In such a case, it would be unrealistic to expect you will get a role in FMCG. The routes to market, customer base, and buying cycle in these two industries are entirely different. While this may seem obvious, it's surprising how often people overlook this crucial aspect when applying for jobs. Taking industry compatibility into account is essential for a more targeted and successful job search.
Keep track of where you have applied
As you navigate through your job search, it's inevitable that you'll be applying for multiple positions. We advise to keep a record of these applications, noting down details, such as the specific job titles, the companies, and the recruiters involved. Consider setting up a spreadsheet to track your communications, just like you would a campaign! Getting confused and sending multiple applications for the same role is a waste of your time and will not improve your chances.
NURTURE RELATIONSHIPS
Take the time to research and connect with recruitment agencies specialising in marketing. It's all about building relationships and having open conversations with them. Keeping track of your applications and follow-ups is important here. But remember, bombarding the same person with repetitive emails is not the way to go if you want to make a good impression!
The Power of Covering Letters
It may be tempting to dismiss covering letters as a waste of time. However, when there is a high number of applicants, covering letters come into their own. Instead of crafting lengthy essays, aim for a concise and factual summary. Steer clear of generic and flowery statements about being a team player or an exceptional leader. Instead, focus on highlighting your specific strengths and relevant experience as they relate to the particular role you're applying for. By tailoring your covering letter, you enhance your chances of standing out from the competition and making a strong impression.
Once you are successful in the application stage, check out our page on preparing for a marketing interview, it is full of great advice tailored for marketing candidates, particularly if it has been a while since your last time on the spot!
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