What are the common mistake b2b leaders make in their linkedin profile

Many B2B leaders weaken their LinkedIn presence by using profiles that are too generic to show clear commercial value and fail to position them as credible operators.

Marketing Career AdviceKaren Lloyd9 March 2026career, candidate, Sales CV Career

How to Write a Senior Sales CV That Works

A senior sales CV must show the revenue impact you deliver and the commercial environments where you perform at your strongest. When you position your experience with clear outcomes and strategic intent, your CV becomes a document that earns conversations instead of being overlooked.

Marketing Career AdviceKaren Lloyd5 March 2026career, candidate, Sales CV Career

Common Sales CV Mistakes

We trip over the same CV mistakes again and again, some of which will actually lose candidates the opportunity of an interview. So, we thought we’d compile the most common mistakes to help you avoid them.

The Importance of LinkedIn for Senior B2B Sales Leaders

LinkedIn is often the first place hiring leaders assess your credibility, so your profile must show clear commercial impact. A strong presence helps senior B2B sales leaders stand out and attract high‑value opportunities.

Marketing Career AdviceKaren Lloyd5 March 2026career, candidate, Sales CV Career

When Your Sales Job Search Is Taking Longer Than Expected

Insight for senior B2B sales leaders on staying commercially sharp during a long job search, protecting your presence and approaching every stage with the same discipline you bring to driving revenue.

Marketing Career AdviceKaren Lloyd5 March 2026candidate, marketing job hunt, Sales Career

Starting a New Job Search as a Senior Sales Leader

Guidance for senior B2B sales leaders on running a job search with the same commercial discipline used to drive revenue, from sharpening your sales narrative to choosing the right sector and building relationships that fuel new‑business success.

Marketing Career AdviceKaren Lloyd5 March 2026marketing job hunt, career, candidate, Sales Career

How to Write a Senior Marketing CV That Works

Practical advice for B2B marketing directors and senior marketing leaders on crafting a CV that demonstrates strategic impact, handles the complexities of a senior career, and stands out in a competitive market.

Marketing Career AdviceKaren Lloyd3 March 2026career, candidate, CMO CV

Starting a New Job Search as a Senior Marketing Leader

Advice for B2B marketing leaders on how to approach a job search strategically. From defining your narrative to sector fit and building the right relationships.

When Your Marketing Job Search Is Taking Longer Than Expected

Honest advice for B2B marketing leaders on staying resilient, strategic and focused when a job search takes longer than planned.

Marketing Career AdviceKaren Lloyd17 February 2026candidate, marketing job hunt, CMO New Start

The Importance of LinkedIn for Senior B2B Marketing Leaders

Why a strong LinkedIn profile matters more than most senior marketing leaders realise, and what to do about it.

Marketing Career AdviceKaren Lloyd12 January 2026career, candidate, CMO CV

Why The Best Recruitment Processes Focus On Quality Over Complexity

Discover why the most effective recruitment processes focus on quality over complexity. Learn how to improve your hiring practices and create better candidate experiences that attract top marketing talent.

Advice for starting your search for a new marketing job

Thinking for starting the new search for a new job can feel daunting and overwhelming - here’s the things we advise to start thinking about.

Marketing Career AdviceKaren Lloyd25 May 2023marketing job hunt, career, candidate, new start

Download our Marketing CV Template

Take the stress out of designing your new marketing CV with our CV template - eye catching, yet simple and easy to read - make your next application the one that counts!

Presentations for Panel Interviews: A Guide

Our guide to preparing and delivering presentations in panel interviews - manage this challenging task and optimise your chances of getting your dream job.

Marketing Competency Interviews - STAR technique

Competency questions can trip up even the most seasoned marketing professional. Discover the fool-proof way of staying on track and shining in your interview with the STAR technique,

Marketing Career AdviceKaren Lloyd10 February 2023Armstrong LloydInterviews, career, candidate

Preparing for a Marketing Interview

Go into your next marketing interview feeling prepared and confident with our guide to marketing interview preparation.

Common Marketing CV Mistakes

We trip over the same CV mistakes again and again, some of which will actually lose candidates the opportunity of an interview. So, we thought we’d compile the most common mistakes to help you avoid them.

Marketing Career AdviceKaren Lloyd9 December 2020Armstrong Lloyd Lydcandidate, CV, CMO CV