USE YOUR DATA TO TAKE YOUR BUSINESS TO THE NEXT COMMERCIAL LEVEL

A talented and commercially orientated digital marketer with a strong grasp of managing transformative change is seeking a new opportunity where they can bring their skills to a new challenge in the B2B SaaS arena where they have built a flourishing career to date.

They are very data-driven, with extensive expertise owning the MarTech stack including CRM’s such as HubSpot, Salesforce and Pardot.

Recent achievements include:

  • Instrumental in guiding a company through a significant transformation - building and executing the data strategy, to completely overhaul their target audience personas.

  • Implemented a comprehensive HubSpot Customer Relationship Management (CRM) system. Meticulously mapped out data points and touchpoints, constructing workflows that allowed the company to engage and nurture clients in unprecedented ways.

  • They identified and rectified a significant data gap within the organization by introducing a new data suite in Google Analytics. This initiative provided the company with previously untapped data and resulted in game-changing commercial decisions.

  • A significant impact of our candidate's work was an SEO strategy overhaul. They identified that the company was being found for the wrong keywords, prompting a comprehensive revamp.

  • Introduced a new reporting tool enabling and facilitating the sales and marketing teams to make critical changes in their marketing spend to get a higher ROI on the budget.

DATA EXPERTISE DELIVERS RESULTS

Spearheading a comprehensive overhaul of the CRM system boosted data quality by over 60% and resulted in:

  • Enhanced attribution models for superior campaign effectiveness analysis

  • Implemented a lead scoring system, increasing conversion rate from MQL to SQL by 30%

  • Creating email campaigns with growth teams, generating £2m+ in sales pipeline

This candidate is seeking a new opportunity with longevity - if you are looking for a data driven marketer to become an integral part of your SaaS business where they can continue to grow and help discover the value in your data and improve your commercial position, you need to act now - candidates with this level of expertise are not around for long!

 
 

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