THE ROLE OF HEAD OF MARKETING IN TECHNOLOGY

Dependant on the size of the business, a Head of Marketing for technology may own total responsibility for the marketing strategy and execution, or for a particular geographic region or segment.

Reporting into either the C-Suite, CMO or VP of Marketing, a Head of Marketing has a pivotal role in any technology organisation. As a member of the senior leadership team, they feed into the overall strategy and own the programs, initiatives and tactics for either the entire business, or their particular area ; with responsibility for revenue growth and marketing ROI alongside marketing engagement and brand perception metrics.

A Head of Marketing in tech has a strong strategic ability. They have a passion for marketing that can lead a team in developing and executing successful marketing programmes, and delivering results that positively impact growth and ROI.

WHAT BACKGROUND DOES A HEAD OF MARKETING NEED FOR SUCCESS IN TECH?

A tech company has several requirements when recruiting a new Head of Marketing. Tech businesses need a Head of Marketing with a strong track record of delivering pipeline growth and return on investment in terms of budget and time. At this senior level, it is usual for a Head of Marketing to have a background within the B2B tech industry, and specifically within the niche that the company operates, such as fintech and payments, big data or martech.

Heads of Marketing in tech have extensive people management experience and a track record of leading and building successful marketing teams. They are recognised as leaders with exceptional communication and influencing skills.

INSIGHT & ADVICE FOR RECRUITING MARKETING TEAMS IN TECH