WHAT IS INTERIM MARKETING?
Interim marketing is a fast, flexible recruitment solution for organisations needing senior marketing leadership at short notice. Unlike general contractors or temporary staff, interim marketers are seasoned professionals who step in to lead teams, shape strategy and deliver results from day one.
Typically hired on a day-rate or short fixed-term basis, interim marketing professionals are brought in to solve high-impact challenges, not simply to fill a vacancy. They provide strategic oversight, continuity and commercial clarity during periods of change, growth or transition.
While contract marketing roles tend to be mid-senior, planned and project-based, interim marketing recruitment focuses on urgent, board-level leadership and rapid delivery.
WHAT WE OFFER AT ARMSTRONG LLOYD?
Armstrong Lloyd connects organisations with senior interim marketing leaders who can step in at short notice to stabilise teams, lead transformation and deliver measurable results immediately. Our interim marketing recruitment network is built around proven specialists who have operated at leadership level and can provide both strategic direction and hands‑on execution from day one.
Assignment Lengths
Most interim marketing assignments run between 1–6 months, with the flexibility to extend based on project scope, organisational change or ongoing leadership requirements. This gives you access to high‑impact marketing expertise exactly when you need it.
What You Can Expect
Our interim marketing leaders deliver impact from the moment they arrive. They provide the strategic oversight your team needs while remaining fully hands‑on when required. During periods of change or uncertainty, they bring stability, clarity and consistent communication across your marketing function. With rapid onboarding and immediate contribution, they integrate seamlessly into your organisation and begin driving results straight away.
OUR SEEMLESS STEP-BY-STEP HIRING PROCESS
Our extensive network and structured approach make it easy to hire senior interim marketing leaders quickly, without sacrificing quality. We specialise in fast, effective interim marketing recruitment that delivers the right expertise at the right time.
A successful interim hire depends on a clear, efficient process that brings leadership in at speed. Our method is designed to help you secure interim marketers who can step in immediately, provide stability and guide your organisation through periods of change, transformation or uncertainty.
Whether you need an Interim Head of Marketing, an Interim Marketing Director or specialist interim leadership across digital, brand or performance, our method ensures consistency, quality and speed at every stage. With access to experienced interim marketing professionals, we guide you from brief to onboarding through a seamless, transparent workflow that keeps your hiring process fast, controlled and stress‑free.
WHY HIRE AN INTERIM MARKETER?
Interim marketers provide immediate leadership when your organisation is facing change, pressure or uncertainty. They step in quickly to stabilise teams, maintain momentum and deliver strategic direction without the delays of a permanent hire. This makes them an ideal solution during leadership gaps, urgent transformation projects, periods of rapid growth, or when a marketing function needs experienced intervention. They also provide essential continuity during maternity leave, long‑term absence or when permanent hiring is delayed.
The interim model gives organisations fast access to senior expertise without increasing long‑term headcount. Interims bring objective, unbiased leadership, enabling faster decision‑making, clearer accountability and measurable outcomes. They offer stability during organisational change and deliver immediate impact, ensuring your marketing function remains focused, effective and high‑performing.
FREQUENTLY ASKED QUESTIONS
-
Unlike permanent employees, interim or contract marketers are typically engaged for a finite period, often to address a short-term need, project, or to provide specialised marketing expertise.
-
Our extensive network of interim marketing professionals have a wealth of experience.
They all have a background in the technology industry from almost every sector - from SaaS, cyber security, AI, fintech to name just a few. Experience ranges across start ups, scale-ups to enterprise and have a deep understanding of marketing strategies, tactics, and tools specifically within the technology space. -
An interim or contract marketing professional will:
Bring specialised marketing skills: such as languages, digital marketing, content creation, data insights, lead generation, campaign delivery and management.
Deliver specific projects: helping you to meet tight deadlines.
Be adaptable: Quickly adapting to new environments and project requirements.
Deliver tangible results: that are measurable and make an impact on your marketing objectives and goals.
Make a tailored contribution: roles are customised to address a technology business’ specific needs.
Be results driven: they will focus on achieving tangible outcomes such as lead generation and campaign delivery.
Bring project management expertise: efficiently managing marketing projects and initiatives.
-
Strategic Planning: Interim marketers may contribute to the development and refinement of marketing strategies to align with overall business goals. This could involve market analysis, competitor research, and identifying target audiences.
Campaign Development: They might be responsible for creating, implementing, and managing marketing campaigns. This includes defining campaign objectives, selecting appropriate channels, and overseeing the execution of the campaign to achieve desired outcomes.
Digital Marketing: Interim professionals often specialize in digital marketing, managing online channels such as social media, email marketing, content creation, search engine optimization (SEO), and online advertising.
Content Creation: Some interim marketers focus on content development, creating compelling and relevant content for various platforms, including websites, blogs, social media, and email newsletters.
Market Research: Conducting market research to gather insights into customer behaviour, industry trends, and competitive landscapes. This information is used to inform marketing strategies and tactics.
Brand Management: Interim marketers may contribute to brand development and management, ensuring that the brand is effectively communicated and consistent across all marketing channels.
Lead Generation: Planning and implementing lead generation strategies to attract potential customers and drive sales. This might involve creating and optimizing landing pages, managing email campaigns, and utilising marketing automation tools.
Analytics and Reporting: Monitoring and analyzing the performance of marketing initiatives. Interim marketers often use analytics tools to track key performance indicators (KPIs) and provide insights for optimizing future campaigns.
Event Management: Planning and executing events, both virtual and in-person, to promote products or services, engage with the target audience, and build brand awareness.
-
An interim marketing resource can add significant value to companies where permanent hiring budgets are tight, you have a hiring freeze or need to cover long term absence such as maternity leave or long term illness.
Benefits include:
No Risk
Adaptability
An experienced and skills marketer who can solve your immediate problems without increasing your team headcount in the long term.
-
Pretty much anybody is the answer! In the technology industry, various organisations may bring in interim marketing resources to address specific needs or projects. This can include:
Technology Start-ups: Start-ups in the tech industry often require flexible and specialised marketing expertise to launch products, build brand awareness, and implement strategic marketing campaigns.
Established Tech Companies: Larger technology companies may hire interim marketing professionals to address short-term gaps in their marketing teams, handle specific projects, or provide expertise in areas like digital marketing, product launches, or event management.
Software Development Firms: Companies specialising in software development may use interim marketing resources to promote their products, develop marketing strategies, and enhance their online presence.
Hardware Manufacturers: Businesses involved in manufacturing hardware, devices, or technology products may engage interim marketers to create targeted campaigns, improve branding, and navigate specific marketing challenges.
E-commerce Platforms: Platforms focused on technology-related products may hire interim marketers to optimise their online marketing, improve user experience, and drive sales.
Venture Capital Firms: Venture capital firms investing in technology start-ups may employ interim marketing professionals to assist their portfolio companies with strategic marketing initiatives.
Cybersecurity Companies: Given the importance of trust and reputation in cybersecurity, companies in this sector may leverage interim marketing expertise for branding, content creation, and communication strategies.
AI and Machine Learning Companies: Organisations involved in AI and machine learning may seek interim marketing professionals to communicate complex technologies to a broader audience, develop marketing collateral, and implement effective promotional strategies.
In essence, a broad spectrum of entities within the technology industry can benefit from interim marketing resources to address specific marketing challenges, leverage specialised skills, and adapt to the dynamic nature of the sector.
-
It depends on what you need.
The duration of a contract for a marketer can vary widely and depends on the specific needs of the company and the nature of the project or role. They typically last for a minimum of 3 months. Here are some common scenarios:
Short-Term Projects: Contract marketers may be hired for a few months to work on specific, short-term projects such as launching a new product, running a targeted campaign, or managing an event.
Seasonal Needs: Some companies hire contract marketers to meet seasonal demands, such as holiday promotions or special events. In such cases, the contract may last for a few months.
Maternity or Sick Leave Cover: Contract marketers are often brought in to cover for permanent employees who are on maternity leave, sick leave, or other types of extended absences. The contract duration would align with the duration of the leave.
Long-Term Contracts: In some situations, companies may engage contract marketers for longer periods, spanning six months to a year or more. This often occurs when there is a need for ongoing support, such as managing continuous marketing initiatives.
Project-Based Contracts: Contract marketers might be brought in for a specific project with a defined scope and timeline. Once the project is complete, the contract may end.
Flexible Extensions: Depending on the success of the collaboration and evolving business needs, contracts can sometimes be extended or renewed.
Ultimately, the duration of a contract for a marketer is highly flexible and tailored to the unique requirements of the hiring organisation. It's important to establish clear expectations regarding the length of the contract, the scope of work, and any potential extensions at the outset of the engagement.
-
We believe in simplicity and transparency when it comes to our charges. With our Interim service, you have the convenience of a monthly or fortnightly payment that encompasses all costs.
Your charge is determined by the total number of days worked within the timeframe. Depending on the marketer's expertise, assignment complexity, location, and duration, our charges typically fall within the range of £300 to £1,000 per day.
Discover the cost-effectiveness of our pricing compared to traditional consultants, with no hidden fees to catch you off guard. Our experienced team expertly manage all aspects of financial administration, compliance, payroll, insurance, and tax matters seamlessly online, allowing you to direct your focus where it matters most – on your business.
WHY PARTNER WITH ARMSTRONG LLOYD?
Market Knowledge
With over a decade in B2B and technology recruitment, we bring deep market insight that helps us identify top talent quickly and accurately. We stay ahead of industry trends and understand the skills that drive performance, enabling us to match you with candidates who fit both the role and your culture.
Extensive Networks
Our established networks give you access to high‑calibre professionals, including hidden talent not active on the market. Through long‑standing relationships with industry leaders and top performers, we connect you with candidates traditional recruitment often misses.
Understanding B2B
We understand the challenges and nuances of this space. We speak the same language as your candidates, allowing us to assess capability and fit with precision and deliver talent who can hit the ground running.
WHAT OUR CLIENTS SAY
MARKETING RECRUITMENT INSIGHT & ADVICE
AI-driven search is reshaping attribution, decoupling visibility from traffic and exposing why traditional marketing metrics mislead. Understanding this shift is critical to measuring real impact and guiding smarter strategy.