Senior Marketing Communications Manager in Technology: Job Description
Senior marketing communications manager: Job Summary:
As a Senior Marketing Communications Manager, you will play a strategic role in developing and implementing comprehensive marketing communication strategies to drive brand awareness, engage target audiences, and support business growth. You will lead a team of marketing professionals, collaborate with cross-functional teams, and oversee the execution of integrated marketing campaigns. Your goal will be to enhance the company's market position, effectively communicate key messages, and ensure consistent brand representation across various channels.
senior marketing communications manager Responsibilities:
Marketing Communication Strategy:
Develop and execute the overall marketing communication strategy aligned with the company's business objectives.
Define target audiences, positioning, messaging, and value propositions to differentiate the brand in the market.
Identify emerging trends, market opportunities, and competitor activities to drive strategic marketing decisions.
Team Leadership and Management:
Lead, mentor, and manage a team of marketing communication professionals, providing guidance and support.
Set clear goals, establish performance metrics, and conduct regular performance evaluations.
Foster a collaborative and innovative work environment that encourages creativity, teamwork, and professional growth.
Brand Management:
Develop and maintain a strong brand identity, ensuring consistency across all marketing communication materials and channels.
Create and implement brand guidelines to guide messaging, visual identity, and tone of voice.
Monitor brand perception, conduct market research, and provide recommendations to enhance brand reputation.
Integrated Marketing Campaigns:
Lead the planning, execution, and optimization of integrated marketing campaigns across multiple channels.
Collaborate with cross-functional teams to develop compelling content, creative assets, and marketing collaterals.
Monitor campaign performance, analyze data, and make data-driven decisions to maximize campaign effectiveness.
Digital Marketing:
Collaborate with the digital marketing team to develop and implement digital marketing strategies, including content marketing, social media marketing, email marketing, and SEO/SEM.
Stay updated on digital marketing trends and leverage emerging platforms and technologies for improved audience engagement and brand visibility.
Public Relations and Media Relations:
Manage relationships with media outlets, journalists, influencers, and industry analysts to secure media coverage.
Develop and distribute press releases, media kits, and other PR materials to generate positive media exposure.
Serve as a company spokesperson, representing the organization in media interviews, conferences, and events.
Content Development:
Oversee the creation of engaging and persuasive content for various marketing channels, ensuring alignment with brand guidelines.
Develop a content strategy and calendar, and manage content distribution to drive brand awareness and customer engagement.
Collaborate with subject matter experts and stakeholders to gather information and develop accurate and compelling content.
Performance Measurement and Reporting:
Define key performance indicators (KPIs) and track the effectiveness of marketing communication initiatives.
Provide regular reports and analysis to senior management, highlighting campaign performance, market trends, and recommendations for improvement.
Stay up-to-date with marketing communication trends, industry best practices, and technological advancements.
REQUIREMENTS OF A senior marketing communications manager:
Bachelor's or Master's degree in marketing, communications, or a related field.
Proven experience (X years) in marketing communications, with a focus on strategic planning and execution.
Strong leadership skills and experience in managing a team of marketing professionals.
Excellent written and verbal communication abilities.
In-depth understanding of marketing principles, brand management, and integrated marketing communications.
Proficiency in digital marketing tools and platforms.
Demonstrated ability to develop and execute successful marketing communication strategies.
Strong analytical and problem-solving skills.
Ability to work under pressure, meet deadlines, and manage multiple projects simultaneously.
Experience in public relations and media relations is a plus.
Note:
This job description is intended to convey essential job functions and responsibilities. It is not intended to be an exhaustive list of the position's qualifications, skills, efforts, duties, or responsibilities.
