Digital Marketing Manager
THANK YOU FOR YOUR INTEREST - UNFORTUNATELY THIS JOB HAS NOW EXPIRED AND WE ARE NO LONGER ACCEPTING NEW APPLICANTS
SECTOR: TECHNOLOGY - SAAS
LOCATION: HERTFORDSHIRE
TYPE: PERMANENT, FULL TIME
SALARY: £55,000 - £60,000 P.A. + BENEFITS
The successful candidate will join a dynamic technology SaaS provider to own and drive digital marketing campaigns and digital channels.
Role responsibilities:
Digital Marketing Manager planning, overseeing and analysing B2b digital marketing campaigns, tools and paid media
Manage/mentor a small digital marketing team
Manage the lead generation and campaign strategy, segmenting to customer persona
Determine and define appropriate reporting and dashboards to extrapolate data insights and report out on ROI
Working with internal and external departments and teams and key stakeholders
Make key decisions based on data
Paid media advertising campaign management
Agency management
Skills & experience required:
Demonstrable B2B tech marketing campaign management
Experience utilising automation tools such as Pardot & Salesforce
Confident user of Google Analytics and analysing data for decision making
Proven skills in Email automation, creating personas, and devising nurture campaigns
Demonstrable experience managing all digital channels (Web, landing pages, email, social media)
Paid media campaign management (Google Adwords)
Experience working for a tech start-up or mid size company would be ideal
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