Head of Retention Marketing 9-12 months FTC

 
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SECTOR: Marketing

TYPE: contract

LOCATION: plymouth

SALARY: £45,000 - 50,000 p.a

Our client is a fast-moving e-commerce business operating at the cutting edge of their sector. A digitally-led retailer with a high-volume, multi-SKU product range and a loyal, growing customer base. They are a genuinely people-first business, with a collaborative culture and a well-established marketing function.

Due to maternity leave, they are now seeking an experienced Head of Retention Marketing to step in and lead the retention function on a fixed-term basis. This is a high-impact role covering a close-knit team of six, with responsibility for email, SMS, loyalty, social media, creative and campaigns, all delivered entirely in-house.

THE HEAD OF RETENTION MARKETING ROLE RESPONSIBILITIES WILL INCLUDE:

  • Leading and managing a team of six across retention, loyalty, email, SMS, social media, creative and campaigns

  • Owning and evolving the customer retention strategy, with a focus on repeat purchase, loyalty and lifecycle marketing

  • Analysing customer data to identify engagement opportunities, churn risks and intervention points

  • Overseeing the performance of Klaviyo (email/CRM) and Yotpo (loyalty)  with full vendor support available

  • Providing regular reporting and insights to the wider Brand and Marketing leadership team

  • Maintaining a culture of data-led decision-making and continuous improvement within the team

THE IDEAL HEAD OF RETENTION MARKETING WILL HAVE:

  • 5+ years' experience in retention marketing, ideally within a B2C, e-commerce or high-volume retail environment

  • Proven team leadership skills — this team is performing well and needs someone who will protect and nurture that culture

  • Strong analytical ability — comfortable working with customer data to inform strategy and drive decisions

  • Experience of email/CRM platforms (Klaviyo experience is a bonus, though not essential)

  • A hands-on, collaborative approach with the credibility to influence at a senior level

  • Availability to commit to an FTC starting ideally in early April 2025


WHY JOIN THIS BUSINESS AS THEIR HEAD OF RETENTION MARKETING?

  • 9-day fortnight — a full day off every other Friday, with no reduction in salary. 

  • Hybrid working with 2 days in the office each week

  • Modern, open-plan offices with free parking, an on-site canteen, café and games area

  • A high-performing team that is already in great shape

Armstrong Lloyd is a marketing specialist recruitment services provider. We specialise in the B2B SaaS space and have a variety of similar jobs available. We offer a personal service that will give you the best possible outcome in the recruitment process.

 
B2B, Live, Technology, FTCKaren LloydLive, Marketing