TikTok Shop Manager

 
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SECTOR: Marketing

TYPE: permanent

LOCATION: crawley, west sussex

SALARY: £45,000- £50,000 P.A

Our client is a well-established and fast-growing health and wellness business with a portfolio of consumer brands spanning skincare, immune support, family supplements, and nutrition. With a strong commercial track record and ambitious growth plans, they are doubling down on social commerce and TikTok Shop is central to that strategy. This is a rare opportunity to own and shape a TikTok Shop function from the ground up, with real autonomy, real impact, and a brand portfolio that has genuine potential in the creator-led commerce space.

Location: Crawley, West Sussex (flexible working available)

THE TIKTOK SHOP MANAGER ROLE RESPONSIBILITIES WILL INCLUDE:

  • Owning the TikTok Shop strategy, roadmap, and revenue targets across a portfolio of consumer health and wellness brands

  • Recruiting, onboarding, and managing TikTok Shop affiliates and creators through both open and targeted collaborations, tracking performance and optimising commission structures

  • Planning and executing TikTok Shop campaigns, product launches, and promotions alongside Brand and Social teams, including TikTok LIVE strategy and ads management

  • Tracking and reporting on key metrics including GMV, conversion rate, and ROAS, using data to continuously optimise pricing, offers, and content formats

  • Ensuring all TikTok Shop content aligns with health and wellness advertising regulations, working closely with brand and regulatory teams

THE IDEAL TIKTOK SHOP MANAGER WILL HAVE:

  • Proven experience managing TikTok Shop or TikTok commerce for a brand or agency, with a strong understanding of creator culture and social commerce mechanics

  • Hands-on experience recruiting and managing creators and affiliate programmes at scale

  • A commercial mindset with a demonstrable track record of driving revenue growth through social commerce

  • Confidence analysing performance data and translating insights into actionable optimisation

  • Excellent communication and relationship-building skills, with experience in health, wellness, or other regulated consumer categories a bonus


WHY JOIN THIS BUSINESS AS THEIR TIKTOK SHOP MANAGER?

  • Own the TikTok Shop function from day one — this is a genuinely greenfield opportunity with full strategic ownership

  • Work with a portfolio of recognised consumer health and wellness brands with strong existing audiences and real growth momentum

  • Join a business that invests in innovation and is committed to staying ahead in social commerce

  • Flexible working environment with autonomy and trust to deliver

  • Be part of a team that moves fast, backs new ideas, and gives you the resources to make them happen

  • Attractive package on offer for the right candidate

Armstrong Lloyd is a marketing specialist recruitment services provider. We specialise in the B2B SaaS space and have a variety of similar jobs available. We offer a personal service that will give you the best possible outcome in the recruitment process.

 
B2B, Technology, LiveKaren LloydMarketing, Manager, Live