Global ABM Conference 2026 and Armstrong Lloyd
Armstrong Lloyd is heading to the Global ABM Conference 2026
Mark 4th November in the diary - we're partnering with the Global ABM Conference this year, held at Convene in Houndsditch, London. It's grown into one of the bigger fixtures on the ABM calendar, pulling in attendees from more than 20 countries, at every stage from just starting out with ABM to running mature, scaled programmes.
A PRACTICAL PROGRAMME FULL OF IDEAS
What caught our attention about this year's agenda is the emphasis on the actual, unglamorous work of ABM rather than the theory - case studies from teams who've lived through the messy middle of a programme, plus roundtables and workshops built for people who want to leave with something usable. There's also a new dedicated ABM Exchange running alongside the main stage (the Garage, Workshop and Masterclass strands), and pre-event training if you want a head start - ABM Essentials, or a session on practical AI for ABM.
The line-up backs that up. Catherine Dutton, VP of Global Growth Marketing at Pega, is on the closing keynote panel discussing why commercial instinct matters more than ABM experience. Samara Donald, Global Head of Account Based Marketing at AWS, is tackling how AWS solves "the most dangerous phrase in marketing" - ABM at scale.
And Davide Grieco, Head of Growth at Clay, is speaking on how to build an ABM system your reps will actually trust.
Join Us at B2B Ignite 2025
We'll have people at the event and would genuinely like to meet you if you're going too - whether that's a proper conversation about ABM, or just a coffee between sessions. Reach us at hello@armstronglloyd.co.uk, or drop a message on LinkedIn.
Secure Your Place
And since we're partners, there's a discount code in it for you: ARMSTRONGLLOYD gets you 20% off. Bringing the wider team? Worth checking whether it applies per ticket.